In this week’s roundup, follow the four steps to reach a profitable Cyber Monday. Wineries rely on their clubs to carry them through 2020 with steady revenue. Breweries opt to keep their events but go digital and wine consumers are increasing their cost per bottle… for now.

4 Steps to a Profitable Cyber Monday for Your Winery or Brewery

November and December hold huge revenue opportunities for craft producers and Cyber Monday is bound to be the pinnacle event for DTC sales. Learn the four steps that will attract customers and turn this year’s Cyber Monday into a success.

Virtual Festivals and Online Events Help Breweries Bring People Together

Innovative breweries from around the country are opting to transform their live gatherings into a digital format, rather than cancel altogether. While the in-person camaraderie is removed, the digital aspect eliminates locational restrictions and opens up other opportunities.

Consumers Are Still Trading Up on Wine in the COVID Era, but the Wins Are Uneven

Many wine drinkers are seeing more dollars in their pockets with canceled travel plans, limited restaurant dining, and reduced expenses from commuting or work wardrobes. With these extra dollars, some wine drinkers are either stocking up on their favorite wines or trading up and buying more expensive bottles. How will these luxury bottles fare in the future?

How Wine Clubs Are Helping U.S. Wineries Stay Afloat

Wineries had to practically pivot overnight when tasting rooms and restaurants closed this past spring due to COVID-19. Those who built up their direct-to-consumer (DTC) channels have found a new routine in the way they sell wine and conduct virtual tasting or on-premise tastings. Wine clubs have emerged as a savior, carrying many craft producers through this time.

Wineries Do More With Less, Paso Robles Wineries Lead DTC Growth in September

While visitation numbers have been down, DTC numbers rose in September. New data indicated that wineries are increasing revenue by being more aggressive in engaging and upselling club members. Even with fewer members per club, wineries are averaging 22 percent more revenue per club member.