In this week’s roundup, we’re seeing a common theme; online DTC sales are thriving. Consumers are craving the sense of normalcy and moments of pleasure that craft producers provide. Those who are stepping up to meet their needs are being rewarded. Learn how to launch an online store and club to support your quarantined customers, explore the importance of marketing during a crisis, see how other wineries are dealing with the current climate, and familiarize yourself with loan assistance options.

How to Start an Online Store and Club to Sell During COVID-19

Now that in-person visits are no longer an option in most locations, craft producers are relying on their eCommerce sales—and it’s working. Many online DTC sellers are seeing record sales during the pandemic. Continue to support your customers and learn how to launch your own online store and club program.

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Marketing Is Still Important—Even During A Crisis

It’s not business as usual, but that doesn’t mean you should stop marketing. Wine brings enjoyment and normalcy to people in trying times. During a crisis, it’s important to create value, instead of pushing people to buy. They’ll buy if they can, they won’t if they can’t.

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Online Wine Buying Booms

Many businesses across the nation are seeing a huge surge in wine sales. With tasting rooms closing across the nation, wineries are getting creative and offering winemaker happy hours. See how the industry is reacting.

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Covid-19 Conversations: Paul Mabray on How Businesses Can Take Care of Their eCommerce Customers

The alcohol delivery business is taking off. In this episode of VinePair Podcast’s COVID-19 Conversations, Paul Mabray discusses what wineries can learn from pivoting their business models and how they can make choices that will benefit them during and after the crisis.

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Online Wine Sales Are Soaring Amid Coronavirus Lockdown: ‘A Month Bigger Than Christmas’

With consumers stocking up for virtual happy hours, vineyards and online retailers are seeing a huge surge that rivals the year’s most lucrative holidays. Wineries who dedicate some time into opening new online DTC channels are seeing sales not only soar locally but also nationwide.

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Here's How to Get The New Federal Loans Intended to Help Small Businesses Survive the Coronavirus Shutdowns

The US Small Business Administration is making it easier for people to get assistance in the wake of mandatory shutdowns. Businesses impacted by COVID-19 may qualify for economic injury and disaster loans. Learn how to apply.