Weekly Roundup | Craft Producer Advice for Now and the Future
In this week’s roundup, VineSpring gives an inside view of how producers can create an excellent allocation experience for customers. Wine Intelligence gives marketing advice that producers can use now and after the COVID-19 crisis. Need an escape? Listen to one of the suggested twelve wine podcasts. The Brewers Association releases its 2019 report. The unprecedented channel shift from on-premise to online continues. And, Sovos ShipCompliant explains complicated tax rules for DTC shipping.
VineSpring 3-Minute Challenge: Allocations Part II
Continuing the allocation theme for this 3-Minute Challenge video, VineSpring shows how to create an excellent customer experience online and set up wishlists for loyal customers.
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Marketing Wine During and After COVID-19
By looking at other slowdown periods from the Great Depression onwards, Wine Intelligence reports the five areas for wine marketers to consider during and after the COVID-19 crisis. Hint: stopping your marketing spend is not the answer.
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12 of the Best Wine Podcasts
We all could use a break from the news cycle. Tune into one of these entertaining podcasts to take your mind off of being stuck indoors, laugh, and learn something new. From celebrity stories to wine education, and blind tasting—there’s something for every wine aficionado.
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Brewers Association Releases Annual Growth Report for 2019
The Brewers Association has released its annual growth figures for the US craft brewing industry. 2019 was a good year with growth in volume share, retail dollar value, barrels produced, the number of operating breweries, jobs and more. Craft brewers entered 2020 on solid ground but only time will tell the impact of COVID-19.
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Massive Channel Shifting Continues: Off-Premise and Online Sales Surge
While the COVID-19 crisis rages on, so does the sale of off-premise and eCommerce alcohol. The unprecedented shift in channels is like nothing the industry has seen before and many producers are seeing their online sales offset their on-premise collapse.
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Sales Tax Obligations, Economic Nexus for DTC Shippers
Tax obligations for wineries shipping direct-to-consumers (DTC) have evolved over the past few years. Since each state has the power to determine its own laws and regulations around taxes, things can get complicated. Learn more about economic nexus and how it affects your DTC channel.