Weekly Roundup | Data Powers the Alcohol Beverage Industry

This week we explore the top beverage trends that emerged out of 2020 and direct-to-consumer (DTC) marketing trends that craft producers need to pay attention to in 2021. Read a personal account of an industry professional set on opening up diversity, equity, and inclusion in the wine industry. Watch how the VineSpring and MailChimp integration can help you gauge the success of your campaigns. Lastly, with the acceleration of online alcohol sales, a global alliance has formed to ensure sales are made responsibly.

2020 Hindsight: The Top Trends by Category

2020 brought all kinds of changes to the beverage alcohol industry, but how did trends in beverage categories evolve? Canned cocktails, sparkling wine, and hazy IPAs were just some of the surprising trends that emerged last year.

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Direct-to-Consumer Marketing Trends to Try in 2021

Consumer habits have never changed so fast and craft producers need to update their marketing tactics if they want to see results. Learn about six DTC marketing trends that are important to incorporate into your 2021 plan.

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We Knew What Was Missing in the Wine World—Diversity, Equity, and Inclusion—So We Set Out to Change It

When Kyla Peal, co-founder of Slik Wines, sat down to figure out what the wine industry was missing, she kept coming back to diversity, equity, and inclusion—so she set out to develop a platform to support the wine community in those areas. Learn more about what she is doing to make an impact in the industry.

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VineSpring 3-Minute Challenge | Integrating with MailChimp eCommerce

With the VineSpring and MailChimp integration, beverage producers can push real-time sales data to MailChimp to gauge the success of campaigns and marketing programs. Watch as Aku and Chris show you how it works in this week’s 3-Minute Challenge video.

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Manufacturers and Retailers Create Global Alliance for Alcohol eCommerce Standards

The COVID-induced acceleration of online alcohol sales sparked the need to ensure sales are made responsibly.  A new partnership between major alcohol brands, online retailers, and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol.

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Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Kick Your Emails Up a Notch
Kick Your Emails Up a Notch

Over the years we have seen hundreds of campaigns—we’ve seen the good, the bad and the ‘What are they thinking?!’ Emails are hitting your inbox hourly. Some are gorgeously designed, and some are just…meh. If your campaigns are on the ‘meh’ end of the spectrum, we’ve got some easy-to-follow guidelines that will help.

Webinar: Elevate the Customer Experience with VineSpring and Tock
Webinar: Elevate the Customer Experience with VineSpring and Tock

VineSpring & Tock together give craft producers one convenient place to create and manage tastings, tours, and events while delivering world-class hospitality to your members & guests. Watch a recorded webinar where we'll walk you through the new integration. See how you can easily sync information between the two systems, increase the consistency of reservations, and level up the guest experience.

4 Steps to a Profitable Cyber Monday for Your Winery or Brewery
4 Steps to a Profitable Cyber Monday for Your Winery or Brewery

The holidays are just around the corner—now’s the time to capitalize on two of the biggest months for wine shipments: November and December. Whether splurging on fine wines for the Thanksgiving table or stocking up on holiday gifts, wine shoppers are seeking the value and convenience of the DTC business model provides.

Good UX Promises Craft Producers a Great First Impression
Good UX Promises Craft Producers a Great First Impression

Many first impressions of your winery will begin with how a visitor experiences your website, which makes a positive user experience (UX) critical.

Building the Ultimate Tech Stack for Growth at Your Brewery
Building the Ultimate Tech Stack for Growth at Your Brewery

Craft brewers need to find a way to differentiate themselves and elevate their brands, run operations more efficiently, and serve more customers. Many breweries are turning to technology to help streamline their processes. When owners have a good understanding of their key metrics, they can make better decisions and are more likely to succeed.

The Next Frontier for Website Analytics: How to Setup GA4
The Next Frontier for Website Analytics: How to Setup GA4

VineSpring clients and other website owners have been universally relying on Google Analytics, or “UA” for the past few decades. The time has come, UA is going away. Yes, you heard me right, in just a few months, Google is sunsetting UA and replacing it with GA4. We’ll explain what that means and how you can easily transition.

Why Should You Have an Email Nurture Series?
Why Should You Have an Email Nurture Series?

Marketing automation doesn’t have to be hard and an automated email series is one of the quickest ways to sell more wine. A little bit of time spent setting up an email series will make your business more efficient, improve customer retention, and grow sales.

Modernizing Your Club Programs
Modernizing Your Club Programs

Wine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business. 

Customize the Online Experience: SDK & Storefront API Webinar
Customize the Online Experience: SDK & Storefront API Webinar

Watch the SDK & Storefront API Webinar with several VineSpring web design partners where we discuss the use of the SDK with popular Content Management Systems like WordPress and Squarespace. We show examples of their work and ways that you too can build something extraordinary.

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