In this week’s roundup, learn how to use marketing automation to invite interested buyers back after they abandon their carts online. Businesses ignoring social media as a valid channel should look at the numbers and reconsider. The preliminary crush report shows a smaller harvest, triggering a big sigh of relief across the industry. US breweries have sustainability on their minds. And lastly, a disgruntled email serves as a warning to wine clubs everywhere.

3-Minute Challenge: MailChimp Automation

MailChimp can do more than deliver regular emails. See how you can easily use the VineSpring integration to identify abandoned carts and send users personalized automatic emails to invite them back to your online store.

There are 3.2 Billion Reasons to Use Social Media Marketing

Not on social media? There are 3.2 billion reasons you should be! Check out an infographic that breaks down how vital social media has become in modern-day marketing.

Relief! California 2019 Preliminary Crush

With oversupply pressure building, the industry breaths a sigh of relief as the 2019 crush report shows the second smallest harvest since 2011. See the breakdown by grape, insights by region, and expert analysis.

US Breweries Tackle Climate Change by Keeping Operations Local

With a strong tie to local communities, many breweries are looking for ways to be more sustainable. See examples from breweries that are setting a sustainability precedent for independent craft beer.

The Email You Don't Want to Get: Wine Club Fails

Rob McMillan gets an email that shines a light on how damaging a poor wine club experience can be. Check-in with your staff and processes to make sure you aren’t making the same crucial mistakes.