In this roundup, we’re welcoming the New Year with personalization and automation; learn how to increase efficiency while delivering personalized communication to your customers. A recent report warns beverage industry executives about missed eCommerce opportunities. A deeper look at the alcohol-free January trend shows that the BevAlc industry may need to put some thought into their communication around healthy consumption. Predictions are made about the next decade and Generation Z is regarded as an important demographic with tremendous buying power.

Boost eCommerce Sales with Personalization and Automation

It’s no longer enough to simply make your product available online. In order to attract and retain customers, you need to make every shopper feel like you're talking directly to them. Thankfully, with a few simple tweaks, you can serve up an online shopping experience practically tailor-made to each visitors’ needs—while streamlining your marketing efforts.

Rabobank Analyst Issues Warning to AlcBev Industry

The 2020 Alcohol eCommerce Playbook takes an in-depth look into industry data, performance, and outlook. This year’s report also included a warning to beverage industry executives. Even though the US saw 950 million in sales in 2019, alcohol companies are losing billions in online sales and missing critical opportunities to build digital relationships with consumers.

Wine and the Dry January Syndrome

Most of us know someone who is participating in “Dry January,” a month of sustaining from alcohol to kick off the New Year. But is this trend an indication of people’s evolving sentiments on drinking alcohol and how it relates to their well-being?

What the Next Wine Decade Will Bring

A lot can happen in ten years—surely today’s smartphone will seem ancient by 2030. But what will change in the next 10 years for the wine industry? Read Robert Joseph’s predictions for future grape varietals, genetic modification, multi-country branding, recycling methods and more.

Gen Z – New Wine Consumers?

With all the talk about Millennials as of late, forgetting about Gen Z could be a mistake. This generation, who started turning 21 in 2016, is even larger than the Millennial generation and represents massive buying power. Learn more about the traits and characteristics of Gen Z.