Weekly Roundup | Legacy Businesses, the Fight for Equality, and Reopening Post-Lockdown

VineSpring’s General Manager, Kent Nowlin, shares advice on how to build a legacy business with a strong foundation. Breweries band together to create social change and support equality with their stouts. The Oregon Wine Board creates a long-term plan to ensure diversity and equality is interwoven into the Oregon wine industry. See what a new study predicts for wine buyer behavior post lockdown. Napa valley tasting rooms cautiously reopen. Get tips on how wineries can modernize their clubs for 2020.

3 Pillars of a Legacy Business

Building a successful craft business is not easy. If you want your business to live on to be a legacy, there are three pillars that should lay the foundation of your business. The sooner you build these pillars into your organization the sooner you will see success.

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How the Black is Beautiful Initiative is Fermenting Social Change Through Beer

Weathered Soul’s co-founder, Marcus Baskerville, launched the Black is Beautiful initiative to inspire social change through beer. Marcus asked fellow breweries to brew variations of his imperial stout and use the proceeds to support organizations pushing equality and inclusion.

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Oregon Commits to ‘Anti-Racism and Equity’

The Oregon Wine Board has responded to the recent civil rights protests after the death of George Floyd by committing to inclusivity and racial equality across the state. The board is committed to making Oregon’s wine industry welcoming to all with a five-year plan involving education and training to engrain principles of diversity and equality.

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New Study Explores Motivations and Behaviors of U.S. Wine Consumers Before and During COVID-19 Lockdown

Now that the country is starting to open up, how much will off-premise wine sales decrease as on-premise increases? See what a new study reveals about the motivations behind wine consumer purchases.

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Napa Valley's Wine Industry Cautiously Embarks Upon Reopening Process

After almost three months of pandemic shutdowns, Napa Valley wineries started opening their tasting rooms to customers. See how things have changed and how wineries are coping with new challenges and opportunities. 

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How to Modernize Your Wine Club for 2020 and Beyond

“Your wine club is the oracle.” Subscriptions are of the utmost value to craft producers. They represent trust and signify future consistent revenue. Get tips on how to modernize your wine club for 2020 and build a lasting club program.

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