Weekly Roundup | It’s Time to Reinvent the Craft Industry
In this week’s roundup, meet Vista Brewing and see how they leveraged VineSpring to help their customers bottle up their experiential brewery and take it home. Wineries in California have started opening their tasting rooms but new rules are prohibiting to smaller family-run operations. Learn the four major components of virtual wine tourism and how you can use them to your advantage. Get a recap of the recent State of the Wine Industry Special Edition event and see what the experts think about reinventing the wine industry. An opportunity arises as more people are online these days and less businesses are advertising.
VineSpring Case Study | Vista Brewing
Vista Brewing was seeking a vendor that was familiar with breweries but also understood the complexities of wine clubs and enabled them to extend the brewery experience off-premise. Learn why they chose VineSpring and how it transformed their DTC business.
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Across California, Wineries Are Reopening… Sort Of
Wineries were scrambling to open once the go-ahead was given to several counties in California for Memorial Day weekend. But the new requirements proved to be restrictive for some, especially small family-run wineries without commercial kitchens or a food license.
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The Future of Virtual Wine Tourism
Virtual wine tastings are only one of the four major components of virtual wine tourism. Learn how these tourism components can become an integral part of your marketing strategy and provide great advantages for whatever lays ahead.
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A Post-COVID Map To The Wine Business
During last week’s State of the Wine Industry Special Edition event, Rob McMillan of Silicon Valley Bank’s Wine Division emphasized that the current environment gives the opportunity to reinvent the wine industry. See McMillan’s and other expert’s predictions on the future of the industry.
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Navigating the Challenges of Digital Advertising During a Global Pandemic
Time spent online has been surging globally yet ad spend has diminished. For ad buyers, audiences are growing, and reaching and engaging has never been easier. Now is the time to reach out and retain those who have interacted with your content.