In this week’s roundup, get a glimpse into how Matthiasson Wines leveraged VineSpring to delight their customers and scale their business. Diversity and inclusion in the wine industry have become key to a successful future. A new federal ruling expands canning options for wineries, and the challenging supply chain environment pushes businesses to plan further ahead. A new report shows how alcohol consumer demographics are changing and lastly, changes are on the horizon for wine in 2021.

VineSpring Case Study: Matthiasson Wines

After realizing the potential for DTC sales, Matthiasson Wines started selling on their website and kicked off their wine club program. As their enthusiasts grew, so did their need for a better, more scalable solution to manage their online sales. See how VineSpring transformed and grew their DTC business.

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Diversity and Inclusion Efforts Are Key to The American Wine Industry’s Future

The second uprising of Black Lives Matter in 2020 brought issues like diversity, equity, and inclusion in the wine industry into the spotlight. Groups like Wine Unify, Black Wine Professionals, and The Roots Fund launched and scholarships were created to support black, indigenous, and people of color. See how a focus on diversity can positively affect profitability, marketing, customer service, retention, and company culture.

New Federal Rule Expected to Spur Sales Growth of Canned Wine

The canned wine segment of the market is small but a recent federal ruling will likely lead to an increase. The Alcohol and Tobacco Tax and Trade Bureau (TTB) now allows wineries to use three new sizes for their products: 355 ml (12 ounces), 250 ml, and 200 ml cans.

Just in Time Just Isn't Enough: COVID-19 Crisis Strains Supply Chain

The COVID-19 crisis presented many challenges to the AlcBev industry, including hiccups and delays in the global logistics and supply chain that drives wine and wine-related businesses. Things have improved lately, but the big takeaway for wineries should be to plan further ahead.

The American Alcohol Consumer Is Changing: Is the Industry Ready to Serve?

A new report shows critical demographic trends impacting alcohol consumption in the US. Learn more about who is drinking more, who is drinking less, and why. These changes will challenge the strategies that have brought brands past success and push them to evolve their tactics.

Eight Ways Wine Will Change in 2021

In 2021, online access to wine will only get better and live streaming experiences are sticking around. See what other ways wine and the wine industry are expected to change in 2021.