In this week’s roundup, we share why we chose Square as a partner to make transactions as simple as possible for craft producers and their customers. The wine industry is moving fast; read predictions about where it’s headed. What would you do with an extra $10,000 marketing dollars? See how retailers around the country would spend it. Tune in to a webinar that Nielsen did to learn about changing consumer buying habits. And lastly, we’re halfway through the year and it’s time to look back on January’s Direct-to-Consumer (DTC) Wine Shipping Report.

The Connected Customer Experience—In Real Life and Online

Craft producers need transactions to be as easy as possible, not only for their customers but also for their internal teams. There are enough complex issues going on in the world, buying your favorite beverage should be simple. Since simplicity is one of our core values, we naturally looked to Square as a POS partner. Learn why.

How Our Changing Times Are Changing Wine

The wine industry is constantly changing, but recent events have it moving exponentially faster. While it’s hard to say where COVID-19 is taking us, this article shares a few predictions about where we’re going to end up.

Retailers’ Strategies for Maximizing Marketing Spend

If $10,000 suddenly appeared in your marketing budget, what would you spend it on? BevAlc Insights asked this question to retailers around the country and their answers shine a light on a different marketing strategy preferences and which channels yield the highest return on investment.

A Tale of Two Shoppers: A Nielson Webinar on Changing Shopper Behavior

Shoppers have been split in two groups: one group that has been directly impacted by health or economic instability and another group that contains those who are fortunate enough to not have experienced either. See how each of these groups’ needs are evolving, what is important to them when shopping, and how their lifestyles are changing in a COVID-19 world.

2020 DTC Wine Shipping Mid-Year Report

A lot has changed since the DTC Wine Shipping Report was published in January. With tasting rooms, bars and restaurants being either restricted or closed since March, the DTC channel has seen unprecedented growth. Get the details.