Weekly Roundup | Building a Remarkable Presence On and Offline
In this week’s roundup, watch a recorded webinar that will teach wineries and breweries best practices around creating and testing releases. Learn how to stand out online in a sea of competition and find the right balance for your social posting. 2019 is more than halfway over; what predictions were right in this year’s Direct-to-Consumer Wine Shipping Report? Lastly, sales data reveals that Generation X has huge buying potential in the wine market as long as wineries can remain authentic.
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Weekly Roundup | Why Proactive Brands Win
In this week’s roundup, we highlight VineSpring support guru, Britney Yunker, and the newest member of the team, General Manager Kent Nowlin. See how proactive wineries move the needle with clubs in the direct-to-consumer (DTC) space and discover how past events have shaped today’s drinks culture. An Italian winery rolls out a fresh take on influencer marketing and the importance of brands self-publishing is discussed.
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MailChimp Webinar: Grow Your Business with Integrated Email Marketing
With direct-to-consumer wine shipping, wineries are able to expand their reach far beyond the tasting room. That’s why we provide a direct integration with MailChimp, a world-renowned email marketing platform. Watch a recording of the webinar to get started.
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Weekly Roundup | How Wineries Can Use Data and Technology to Get Ahead
In this week’s roundup, learn how technology can assist with complex allocations and the barriers around direct-to-consumer (DTC) wine shipping continue for Alabama. Rob McMillan uses data to devise ways to attract millennials and MailChimp expands their offerings beyond email. Lastly, Wine-Searcher reveals which states are the most curious about wine.
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Weekly Roundup | Connecting with Today’s Wine Buyer
In this week’s roundup, learn how to keep pace in the subscription economy and get a refresher on ADA website compliance. California amends tax rules that will have major implications on wineries selling direct-to-consumer and the D.A.R.E method teaches industry professionals how to meet customers at their level. Lastly, Square gives a few tips on how to optimize promotional marketing emails.
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How Wineries and Breweries Can Leverage Data
Without a formal analytics infrastructure, even the tiniest winery can still glean actionable insights out of their data. Whether it has been intentional or not, you already have data at your fingertips that can help your business customize, economize, and explore.
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Weekly Roundup | Tactics for Winery Success
In this week’s roundup, learn how wineries can tackle technical projects and how to tell a compelling story about your brand. Get tips for selecting the perfect wine influencer and see whose gaining from California’s excess harvest. Wine sales soar despite emerging competition and hard seltzer takes market share from sparkling wine. Plus, laugh a little at SNL’s skit celebrity wine.
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Weekly Roundup | The Digital Side of the Wine Industry
In this week’s roundup, we review a study on consumer technology use and discuss how personality can drive engagement. Women of the Vine & Spirits make it easier to identify women-owned brands and the VinePair discusses beverage vessels. Coming in 2020, the Future Wine Expo plans to combine Silicon Valley tech with wine country.
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Weekly Roundup | Enhance the Wine Consumer Experience
In this week’s roundup, we give you advice as to how to create a positive user experience (UX) on your website and review how floods impact vineyards. We discuss the million dollar question around wine shipping and the restrictive laws that limit consumer choice in New Jersey. Lastly, we explore the possibilities that AR and VR give retailers.
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Allocations: Best Practices for a Successful Release Webinar
The VineSpring platform was built with this in mind. Over the years, we've worked with many highly-allocated wineries to build successful programs. In an effort to share our experience with the industry, we recently hosted an online training for our customers that we’d love to share.
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Weekly Roundup | Compose the Ideal Customer Experience
In this week’s roundup, we report on the hub-and-spoke model and how you can craft the perfect customer experience. We review the changes Oklahoma has made to their DTC permitting process and marketing to millennials. We also take a look at highlights from two recent industry events; Wonder Woman of Wine conference and WiVi Central Cost conference.
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Weekly Roundup | How to Captivate Consumers
In this week’s roundup we explore how to grow your DTC club channel and a different strategy for connecting with consumers. We hear from wine professionals on how to use emerging technologies and we dig into how to market to the forgotten generation, Generation X. We also take a look at Bright Cellars and how they are using data to personalize wines.
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Engaging Consumers Digitally with Women For Winesense
Earlier this year Women for Winesense gathered at Little Vineyards Family Winery in Glen Ellen California to talk about website essentials. Chris Towt, VineSpring CEO, was there and presented on modernizing beverage alcohol DTC sales.
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Thoughts on 2019 Customer Experience Trends to Follow
In our industry research and product development, we read and think a lot about changing expectations and realities for consumers. As we enter 2019, there are a few themes that we’ve been thinking about that are relevant to our clients and subscribers and how they think about their business and their customer’s experience.
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Weekly Roundup | Starting the Year Off with a Bang
In this week’s roundup, we examine the 2018 Benchmark report for wineries and breweries, the upcoming US Supreme Court case concerning the alcoholic beverage industry, delays triggered by the government shutdown, tips for how to win at eCommerce, and predictions for the wine industry in 2019.
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Weekly Roundup | It’s All About Relationships
In this week’s roundup, we examine how to boost holiday sales through December, tips for launching an inaugural wine program, how to do holiday marketing on a limited budget, tips for delighting your members, and the possibility of a change the three-tier system.
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Weekly Roundup | Get the Goods While You Can
In this week’s roundup, we check out tips for holiday promotions, Colorado’s emergency changes, the lifetime value of wine club members, the emergence of Generation Alpha, and CIATTI’s latest Global Bulk Wine Market Report.
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Weekly Roundup: Are You Prepared for Holiday Wine Buyers?
In this week’s roundup, we explore the steps it takes to launch a profitable Cyber Monday promotion, a recent increase in DTC shipments, new rules in Colorado for remote sellers, ways to met customer expectations when tasting room traffic is decreasing, and the importance of the language you use to describe the people who visit your winery.
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Weekly Roundup | Keeping Up with Wine Buyers
In this week’s roundup, we look into the 2018 Compliance Workshop with several stops around California, how to keep up with the evolving wine buyer, tips for email marketing in a social media savvy world, a rise in wine sales and volume, and Oregon’s continued momentum in the industry.
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Weekly Roundup | DTC Goes Mainstream, VineSpring Team Spotlight, Personalized Luxury, and Rising Wine Sales
In this week’s roundup, we dive into the emergence of DTC as a mainstream channel, an interview with a VineSpring customer support guru, personalization in luxury retail, proposed label changes in Willamette Valley, and rising domestic wine sales.
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