In this week’s roundup, we highlight VineSpring support guru, Britney Yunker, and the newest member of the team, General Manager Kent Nowlin. See how proactive wineries move the needle with clubs in the direct-to-consumer (DTC) space and discover how past events have shaped today’s drinks culture. An Italian winery rolls out a fresh take on influencer marketing and the importance of brands self-publishing is discussed.
Read MoreBritney Yunker was the first employee that VineSpring Co-Founders, Chris Towt and Jamison Morrow, brought on board. There is no doubt that her persistence and hard work have transformed the experience of every single VineSpring client in a positive way. She’s a natural helper, has a creative edge, and absolutely loves building and maintaining relationships. Learn about Britney’s past experiences in the wine industry, her number one tip for a successful wine/beer club launch, and how her determination has served her well.
Read MoreIn this week’s roundup, learn about hub-and-spoke technology and how it gives wineries and breweries the freedom to craft the perfect customer experience. Explore the long and winding road to DTC wine shipping in America and how recent court cases could affect the future of DTC shipping. Luxury brands duke it out to win the hearts of millennials and Facebook releases new policies that could affect your winery or brewery.
Read MoreThe wine business technology veteran brings his decade of experience to the company.
Read MoreThe key to the hub-and-spoke model is that all of our systems are talking to one another, and each of those systems is contributing their industry best to the overall experience.
Read MoreIn this week’s roundup we explore compliance for small wineries, Pennsylvania’s recent progress in the wine industry, the importance of glassware in the tasting room, ways to rethink loyalty programs, and new trends in beer.
Read MoreIn this week’s roundup, we highlight new and exciting changes for the VineSpring platform. Discover eight ways that your winery or brewery can take advantage of data and learn ways to increase club retention. TTB is offering a temporary voluntary disclosure program and the Supreme Court's Tennessee decision has the potential to dramatically change the US wine market. Lastly, read about how breweries can get one step ahead and start preparing for fall and winter seasonal releases during the summer months.
Read MoreI'm excited to announce that the new and improved VineSpring is here. The team has worked hard and in close collaboration with our clients to create a new and improved version of the platform to power the future of the craft beverage business.
Read MoreIn this week’s roundup, we highlight K & M Wines and how VineSpring helped redefine their DTC process. State and Federal laws restrict auto-renewals in subscription services. Does your club comply? Summer may be slow but it’s the perfect time to prepare for the fourth quarter. TTB announces regulatory relief and Square gives tips on how brands can authentically share their story.
Read MoreKen and Mauro, of K & M Wines, create delicious wine from a three-acre vineyard nestled on the southern slopes of Parrett Mountain in Willamette Valley, Oregon. Their tasting room is in nearby Carlton and has earned an enthusiastic following among those who enjoy small production, food-friendly wines.
Read MoreIn this week’s roundup, the recent Supreme Court ruling calls into question other restrictive rules imposed by states. Be transported back to childhood with the VineSpring team’s summer memories from the good old days. Nielsen explores a shift in consumer loyalty and booze companies use augmented reality to engage with consumers. Lastly, learn how you can take action to reduce risk in website compliance with the Americans with Disabilities Act.
Read MoreNow that the warm weather is upon us, we are daydreaming about summer. And specifically, childhood summer memories. Beaches, forest, farms, good books, lazy rivers, fishing, and rope swings. The VineSpring team shares their favorite summertime memories from when they were kids.
Read MoreIn this week’s roundup, industry and mainstream outlets give their analysis of a significant Supreme Court decision that could change the three-tier system for retailers. We share the knowledge we gained from working with hundreds of wineries to help wine clubs thrive this summer. California wine sales are up in 2018 and ShipCompliant, Wine Shipping, and FedEx are working together to provide more convenient shipping options for DTC wine buyers.
Read MoreIt’s true that DTC wine shipping slows down when the weather heats up. The VineSpring 2018 Winery Benchmark report shows May, June, and July tends to be the slowest months of the year. Business picks back up in the fall and around the holidays but that doesn’t mean that we recommend that wineries sit around and wait for busier times.
Read MoreIn this week’s roundup, we’re highlighting VineSpring’s yearly team retreat. An important Supreme Court ruling is still yet to be announced. Luxury brands use increased budgets to raise the stakes on Instagram and Connecticut is now the newest state to offer DTC wine shipping for retailers. Wine Intelligences checks in on their 2019 predictions and wine companies use creative marketing to get their brands seen with minimal advertising.
Read MoreWith VineSpring functioning as a remote workplace, the annual retreat means the world to us. It’s a treasure to be in the same room, to look at each other in the eyes and give each other hugs… it’s invaluable for contributing to our cohesiveness as team members and as people. Get to know us better by learning about our most recent get-together.
Read MoreThis week’s roundup features insights on customer retention and the emergence of disloyal consumers. We share how Donkey & Goat winery owners expanded their direct-to-consumer channel with VineSpring’s help. And, explore how the upcoming Byrd v. Tennessee ruling might impact changes to DTC wine shipping nationwide. Lastly, Florida expands its acceptance of DTC wine shipping from out of state retailers.
Read MoreWhen Donkey & Goat opened a tasting room and decided to expand their DTC channel, they went searching for a system that would maintain a central record for each club member. For flawless execution, they needed to provide the tasting room staff with the flexibility to handle transactions, take tips, and make customer notes.
Read MoreWith direct-to-consumer wine shipping, wineries are able to expand their reach far beyond the tasting room. That’s why we provide a direct integration with MailChimp, a world-renowned email marketing platform. Watch a recording of the webinar to get started.
Read MoreIn this week’s roundup, Vin Agency creates a custom VineSpring WordPress plugin and VineSpring is hiring a Senior Account Executive. ShipCompliant announces their new Carrier Compliance Portal in collaboration with FedEx and recent data shows what types of wine Americans are buying. We explore the current state of TTB and and review how wineries can become ADA compliant.
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