The events of 2020 have given rise to embracing all things digital, especially online shopping. As the pandemic hit and became more formidable every day, consumers started buying—or hoarding, often online, from groceries to alcoholic beverages, kiddy pools, exercise equipment, and more. Those who had already built online communities and welcomed online transactions were several steps ahead, and those who hadn’t found themselves rushing to catch up.

Earlier this week, VineSpring partnered with Avalara to host a webinar, Between Two Beverage Alcohol Experts: DTC Shipping Compliance 101. During this webinar, I am joined by industry expert and Avalara for Beverage Alcohol GM, Jeff Carroll. Together we discuss DTC shipping basics, including important state and federal requirements, around licensing, registrations, and taxation.

With wineries, breweries, and other craft producers across the nation closing their doors to help stop the spread of COVID-19, many are now figuring out how to open their doors to online sales. We’ve helped hundreds of craft producers launch online storefronts and roll out successful club models since 2006. Here’s what we’ve learned along the way.

Wine clubs have been around for decades and have become a core sales channel—not to mention a great way to build customer relationships and encourage loyalty. Their structure has been borrowed and adapted by breweries, distilleries, cideries, coffee roasters, and more. See how you can build a reliable revenue resource with clubs.

Email marketing is a great way to communicate with customers, no matter where they call home. VineSpring provides a direct integration with MailChimp, a world-renowned email marketing platform. Watch this webinar to learn how to get setup and create compelling campaigns.

Consumers spent billions on Direct-to-Consumer (DTC) shipments in 2019, and according to the Silicon Valley Bank Report, DTC sales make up over 60 percent of the average family winery’s revenue. You can bet that 2020 will show an even larger chunk of revenue being made through DTC channels. eCommerce personalization and automation has never been more important.

There are a variety of vendors out there and many promise to solve all of your DTC problems. How do you choose the right vendors? This series will guide you through what to look for when choosing your email, Point of Sale, accounting, and compliance software.