In this week’s roundup, the beverage alcohol industry steals the show at the Super Bowl. US wine shipments increase while an oversupply of grapes and bulk wine has some concerned. An increase in DTC wine means that wineries will need to keep pace with technology if they want to stay in the game. Britney Yunker shares a video of VineSpring’s latest feature releases. And lastly, learn how to keep your brand at the top of google’s search results.

Beer and Seltzer Dominate Ads and Consumption for Super Bowl LIV

With $568M spent on distilled spirits, $652M on wine, and $1B on beer, the Super Bowl has become one of the biggest booze-forward holidays of the year. See who spent the big bucks on million-dollar commercials and what trends were most visible.

US Wine Shipments Increase Slightly to 409M Cases in 2019

Driven by foreign imports and sangria wine coolers, shipments of American and foreign wine cases were up 1.1 percent last year. Even the increase in wine shipments, concerns are still high for the oversupply of grapes and bulk wine.

Direct-to-Consumer Captures 10% Wine Retail Share, While Wine Marketing Needs Upgrading

Direct to consumer (DTC) wine is undoubtedly growing with Sonoma, Oregon, and Washington regions in the lead. This growing channel is technology-driven and if wineries can’t keep up, they will be left behind.

Thursdays RULE at VineSpring! (And You May Be Surprised to Learn Why)

Each Thursday the VineSpring Product and Development teams release new VineSpring features. Britney Yunker, our customer support guru, is here to give you the scoop.

Why Your Google My Business Profile Is As Important As Your Winery's Website

Google is constantly updating its algorithm and many wineries are finding they have to work harder to get the same search results. See what you can do under the current algorithm to improve your standing on the search engine results pages.