Thursdays RULE at VineSpring! (And You May Be Surprised to Learn Why)

We LOVE Thursdays at VineSpring. Why? Because Thursdays are RELEASE DAYS. Meaning that it’s the day each week when our Product and Development teams release new features into VineSpring. And that means that we get to share all of the new goodies with our customers. Communicating new features seems an obvious thing to do, right? But so many companies don’t necessarily do this… or if they do, the communication may not follow a consistent rhythm. Communication with clients is so incredibly important.

At VineSpring, do this in a variety of ways:

·     Weekly or bi-weekly blog posts
·     Quarterly newsletters
·     Active on social media
·     Webinars around new features and best practices
·     Weekly in-app (V3) announcements documenting new features

Focusing on the last bullet here—the weekly in-app announcements—these are very well received, as it keeps our clients aware of all of the newest bells and whistles as well as bug fixes and enhancements to existing functionality. As an example, take a look at last week’s video here:

Communication is key! If you let your clients know what you’re up to, then they are aware of everything that you have to offer. It keeps them engaged and connected to your brand.  And that’s a really, really good thing.
 
Yay for Thursdays!