Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

 

Millennials Are Tired of You Blaming Them

Want proof that Millennials drink wine? Check out the Millennials Drink Wine Instagram page. Millennials are drinking wine, they just have many other options. Take the effort to get to know them.

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Transform New Club Members into Long-Term Brand Loyalists

When people give club membership as a gift to friends or family, that’s just the beginning. The real value in gift memberships is the opportunity to build lasting relationships for years to come. Learn how to turn up the momentum and transform gift memberships into long-term enthusiasts.

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The Impossibility of the Three-Tier System

“This absurd system is a solution for a problem that does not and can not exist,” says Tom Wark on his blog Fermentation. Learn about the history of the archaic three-tier system and why it is no longer serving its intended purpose.

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Wine Economist Karl Storchmann Thinks There Should Be a Statistical Approach to the Wine Industry

Karl Storchmann is the original wine economist. He claims the wine industry could benefit from data-driven decision-making to help tackle the impacts of global warming, reform current regulations, and evaluate wine “experts”. Check out his interview on VinePair.

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VineSpring Quick Tips | Refunds and Voided Transactions

Customers change their minds about orders all the time. Do you have an easy way to solve these requests? VineSpring has a simple solution for you.

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NOAA: California Drought Continues for 3rd Year as ‘Driest on Record’

Central California's three-year precipitation levels are the lowest since measurements started in 1922. Wildfire danger will be especially high in the coming months for the North Bay area. Are you prepared?

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

Susan Evans