Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

 

TikTok Creators Bring Barrier-Free Joy to Wine

TikTok is the fastest-growing social media platform for wine enthusiasts. Learn how TikTok sommeliers are introducing Millennials to wine in a down-to-earth, non-condescending way.

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How Technology Can Power the Future of Allocations

Allocations are all about personalization, but with personalization comes a lot of complexity. Learn how open, flexible, and interconnected technologies can help you track inventory, track buying behaviors, communicate with customers, and connect with other platforms.

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What Do Wine Consumers Really Want?

American wine drinkers have evolved in taste and sophistication in the last 50 years. Customers are developing an increased appreciation for diverse varieties of grapes and wine growing regions. Where there is demand, there is a market winemakers can capitalize on.

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Three-Tier System Essentials: Control States

Eighteen states have control boards regulating at least one of the three categories of alcoholic beverage sales. Some states require a state-specific license, while some states only require registering with that state’s board. Read more to discover how to streamline compliance in different states.

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Napa’s First Black Woman Winemaker

Victoria Coleman is the first Black woman to become a head winemaker in Napa. Following the death of her mother, Victoria traded computers in Seattle for wine in California and hasn’t looked back since. Learn more about how this rising star has broken barriers to find her place.

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Sommelier Association Platform Helps Ukrainian Refugees Find Work

The Association de la Sommellerie Internationale (ASI) is launching a platform to help Ukrainian refugees find work. Many Ukrainian refugees are self-reliant and would prefer to earn their living rather than accept aid. ASI is currently looking for wine producers looking to hire Ukrainian refugees.

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

Susan Evans