In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.
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The last few years have been a rollercoaster for all kinds of industries. This article uses recent wine industry reports to reflect on trends in 2021, predict what is to come in 2022, and give advice as to how to prepare for whatever the future has in store.
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In this week’s roundup, alcohol eCommerce stays strong and grows faster than overall food and beverage. Identify the marketing, infrastructure, and retention strategies needed to build a successful club. The wine industry looks back at diversity, equity, and inclusion changes over the past two years. DTC Wine Workshops share top sales tools and product registrations increase. Lastly, VineSpring will be at Unified Wine and Grape Symposium this year—stop by our booth to see what’s new.
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Happy New Year! In this year’s first roundup, find out how you can build lasting relationships from new club members acquired during the holidays. Fine wine had a great year in 2021, but will it continue? Avalara makes 5 alcohol compliance predictions for 2022. COVID amps up the competition between beer and spirits. See great examples of beer clubs from San Diego breweries. And lastly, has Instagram completely democratized the way people think about wine?
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In this week’s roundup, beverage alcohol eCommerce sales are expected to continue their upward trajectory and predictions are made for 2022. Craft producers are given tips on how to create more compelling marketing emails and how to avoid trouble with online age verification rules. Single-serve wines face many challenges but have increased their share of the market. Plus, breweries get details on how to launch a DTC shipping program.
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In this week’s roundup, commerce trends are evolving rapidly and brands need to pivot in order to stay on track. The climate crisis is wreaking havoc on the wine industry. Sovos presents a look back on all of the regulatory updates of 2021. Watch a recorded webinar hosted by VineSpring and Tock to get a tour of the new integration. And lastly, see how craft producers are using Avalara to ease the pain of complex tax rates.
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In this week’s roundup, an article explores the intricacies of wine marketing and why it needs to look different than other consumer marketing. COVID continues to encourage people to buy locally. Wine’s on-premise sales could be losing ground to spirits. Brewers can learn how to create the perfect beer club structure. Lastly, a mix of machine learning and science claims to be able to predict taste preferences.
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In this week’s roundup, read articles that recap the wine market’s current status and the marketing tactics that helped the US climb to the top. Check out seven wine influencers and their mouthwatering content. VineSpring shares a video on how to create product bundles for the holiday season. And lastly, breweries can watch a recorded webinar that outlines how to launch a subscription program.
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The holiday season has arrived! And there is a reason to celebrate. Many craft producers reel in more profits during this time of year than any other. If you haven’t already, it’s time to get your campaigns in order. This week our roundup consists of holiday themed articles for anyone looking for an extra boost this holiday season.
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In this week’s roundup—do you know what your competitors are up to? Improve your competitive research and get the latest news on the hard seltzer craze. The Texas wine industry is on the brink of expansion, while many wineries nationwide have some work to do to prepare for online sales. And lastly, clubs aren’t only for wineries—they represent a massive opportunity for breweries (and distilleries) too.
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In today’s roundup, the consumption of wine is heavily occasion-driven so get ready for the holidays and explore why there isn’t more of an uptick around Halloween. Sonoma Country wineries could be the biggest winners in the recent DTC wine surge. Wine clubs have evolved over the years but not without their fair share of trials and tribulations. BevAlc experts discuss the future of ready-to-drink beverages. And lastly, VineSpring gives a tour of their integration with leading reservation system, Tock.
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In this week’s roundup, get step-by-step instructions on how to set up a corporate gifting program. The COVID pandemic has impacted the way consumers purchase and forever altered BevAlc businesses. DTC wine shipment values rise and Ohio loosens DTC restrictions for wineries. And lastly, distribution restrictions favor brewing giants, making it difficult for small craft breweries to get any traction.
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In this week’s industry news roundup, both wine and beer are seeing a huge surge in DTC shipping. Failla Wines leverages VineSpring to launch an eCommerce store, integrate with Square, and expand their allocation offering. Learn how to use hashtags to perform brand research and expand your audience reach.
From this week’s industry news, learn about areas of opportunity for greater profitability ahead for the beverage alcohol industry. VineSpring launches a new batch order feature to boost large end-of-year DTC orders. Rob McMillan urges wineries to take the State of the Industry survey for the benefit of all. Learn how to be proactive in retaining club members. And lastly, hear what the experts have to say about 2022 trends in craft beer
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In this edition of the VineSpring weekly roundup, wine sales are on the rise and younger generations are responsible for driving the sparkling wine category. Learn about the different options for building a perfect DTC storefront. Alabama is now open to DTC wine shipping but there’s a holdup with the application process. Lastly, beer industry experts weigh in on the best ways to market to Generation Z.
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The holidays are around the corner and a downloadable marketing calendar helps craft producers get organized. A UX guide instructs craft producers on best practices for an unforgettable first impression online. eCommerce proves to be a critical channel to producers, distributors, and retailers. While popular with craft beer, the wine industry questions the future of canned wine. Lastly, PBR thinks outside the box with a surprising marketing campaign.
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In this week’s roundup, the wine industry could learn a thing or two from the beer industry. Storefront tools allow craft producers to easily transition to eCommerce and the growth of social and environmental concerns are driving the global wine market. As winter sets in, to-go-beverages are making a comeback in some states.
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In this week’s roundup, we’re highlighting changes to the economic nexus that are affecting DTC alcohol shippers. VineSpring is offering a new way to do payments with the world-leading platform, Square. Nevada reverses DTC shipping for breweries, distilleries, and retailers. Explore the wine industry’s efforts to be more inclusive and the gender split in wine consumption. Lastly, check out the innovative ways that craft producers are bettering the world with social and environmental missions.
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Launching a club was always in the cards for Vista Brewing. They knew they wanted to enable their customers to bottle up their experience and take it home while feeling that they were part of the Vista Brewing community. Vista Brewing knew they needed to partner with a vendor to make their club and eCommerce experience better for people on both sides.
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This week we share our advice for crafting engaging product pages. Review DTC data from industry experts to get a birds-eye view of the marketplace health. Learn strategies for building a strong brand and uncover opportunities for growth. Lastly, the Wine Enthusiast Podcast covers how to leverage social media for wine brands.
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