In this week’s roundup, read articles that recap the wine market’s current status and the marketing tactics that helped the US climb to the top. Check out seven wine influencers and their mouthwatering content. VineSpring shares a video on how to create product bundles for the holiday season. And lastly, breweries can watch a recorded webinar that outlines how to launch a subscription program.

The Most Recent Developments In the World’s Largest Wine Market

As the most attractive wine market globally, the US offers plenty of opportunities for those willing to navigate the complex alcohol distribution system. Get an update on the latest reports, including economic forces, the beverage alcohol landscape, and wine consumption levels.

Three Things I Learned About Wine Marketing from Kevin Zraly

Over the past few decades, the US has become the world’s leading wine consumer, and we have Kevin Zraly to thank for much of that. Wine doesn’t sell itself, and this article reviews three critical lessons that Zraly passed on throughout his career.

7 Wine Influencers With the Most Delectable Content

Wine influencers have the power to greatly expand your winery’s reach. Check out seven influencers who are serving up amazing content. Warning: their posts are bound to cause hunger and thirst.

VineSpring Quick Tips | The Power of Product Bundles

It’s the holiday season, and everyone is on the hunt for the perfect gift. Curated gift packages, or bundles, are the answer. Watch and learn how craft producers can use VineSpring to bundle products for this holiday season and beyond.

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Clubs and Allocations for Successful DTC Beer Shipping

What does it take to launch and nurture a successful beer club program? Watch this webinar to learn how breweries can approach club and allocation management, explore best practices, and establish a rewarding customer experience.