Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

 

Benefits of Beer Clubs and Brewery Subscriptions

Breweries are missing out on a major source of steady revenue: beer clubs. 84 percent of craft beer drinkers would like to have alcohol shipped directly to their homes. Read more to learn about the benefits of beer clubs and how to get started.

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How We Improved Facebook Ad Returns for Wineries 357 Percent

83 percent of consumers trust recommendations from their peers over advertising. That is why using “dark posting,” or creating ads that feel like recommendations from a peer to market your product is more effective than promoting through owned channels. Read this article to learn more.

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You Should Fit Your Marketing To Match These Reasons People Shop Online And Off

Why do people shop in-person vs. online, and how can you leverage their motivations to improve your marketing strategy? The leading reasons for online shopping are convenience and time savings, while in-person shoppers enjoy the experience and like to learn more details about products. Check out the graph to learn more.

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Sweet Spot for DTC Wine Sales

DTC wine sales bring in a higher profit margin than retail sales, but can severely restrict the reach of your winery. Learn how to find the right balance between DTC and three-tier retail sales for your unique winery.

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Experience a Different Kind of Customer Support

Have you ever submitted a support ticket and crossed your fingers that someone will get back to you? That won't happen with VineSpring. Read more to learn about our world-class customer support.

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How Wine Access Fled Old Media Tactics and Chased Consumers Into the Subscription Economy

Wine Access has been selling wine online for 20 years. Recently, they started shifting their strategy to using subscriptions and partnerships as well as Instagram direct sales. Learn more about how to use these tools to grow your DTC alcohol shipping business.

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

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