Weekly Roundup | Ups and Downs Ahead for Craft Producers
In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news for the wine industry too!
Here’s How Strongly Your Customers Will Support You For Opposing Russia
The Russian invasion of Ukraine has changed consumer sentiment overnight. Over 50 percent of customers strongly support donating resources and financial assistance to Ukraine, cutting business ties with Russia, and making a statement in support of the people of Ukraine. Here is a list of resources to learn what you and your customers can do to help the situation in Ukraine right now.
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U.S. Wine Is a Mess, Here’s How to Fix It
Sean Sullivan at the Wine Enthusiast has several recommendations to fix the wine industry. From universalizing wine ingredient labels to taint-free closures and using lighter-weight bottles to save shipping and energy costs, here are six ways the wine industry can help itself, its consumers, and the environment.
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California Growers Left High and Dry
Water restrictions in California leave growers hoping for spring rainfall. This year, there may be no supplemental water from the Central Valley Project due to extreme drought, reducing the projected volume of harvests. Is your winery ready for this year’s water restrictions?
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Presqu’ile, A VineSpring Story
Presqu’ile winery offers customer experiences as unique as their wines. When their all-in-one software platform was getting in the way of seamlessly providing those experiences, they discovered VineSpring and things got easier. Learn how VineSpring allowed Presqu’ile to effortlessly integrate their favorite payment and website platforms and create custom wine clubs.
Global Wine Consumption Has Been Declining for a Long Time
Global wine consumption has not just been declining recently due to aging demographics. Rather, there has been a steady decline in overall wine consumption since 1970. Study the long-term consumption trends to stay ahead of the curve.
There Is Good News to Talk About!
Despite all the bad news circulating about the wine industry, there is plenty of good news to talk about. Premium wines had their best year ever in 2021, and Americans have more savings than ever before. Check out the latest article by Rob McMillan from Silicon Valley Bank to learn about more good things in the works.
