In this week’s roundup, the wine industry could learn a thing or two from the beer industry. Storefront tools allow craft producers to easily transition to eCommerce and the growth of social and environmental concerns are driving the global wine market. As winter sets in, to-go-beverages are making a comeback in some states.

Finding Growth in a Stagnant Market: What Can Wine Learn from Beer?

What can wine learn from beer? Since beer was the first to hit a global sales plateau the industry has had more time to develop, test, and optimize its strategies for growth. This article explores innovative strategies implemented by the beer industry in the US, Europe, and Japan.

Building the Perfect DTC Storefront

Craft producers need to transport customers through time and space and remind them what it was like to step into their establishment, breathe in the air, and taste their beverages. A website that embodies your brand with an intuitive experience is sure to inspire lasting relationships, attract more members, and increase sales. See how it’s done.

Multi-State Partnership Advances Sustainability in the U.S. Wine Industry

Starting in 2018, wine organizations from California, Oregon, New York, and Washington banned together to create industry-wide sustainability initiatives—furthering the understanding of sustainable winegrowing. See the results and resources that have stemmed from the initial phase of the project.

Winter Is Coming—So Why Isn’t Every State Making Cocktails-to-Go Permanent?

To-go-beverages, delivery from off-premise retailers, and increased DTC shipping are just a few of the issues that regulators, legislators, and industry folks have to face as consumer preferences outpace aging statutes and traditional operations. Learn more about the growing channel overlap and the increased need to modernize the three-tier system.

Which Key Macro Factors are Driving the Global Wine Industry in 2021?

More than a year and a half in, the COVID-19 pandemic continues to shape the wine industry in a multitude of ways. The growing importance of social and environmental concerns, and the emergency of eCommerce as a mainstream channel, are factors that will drive the future of the industry.