Weekly Roundup | What Do Younger Generations Want From Craft Producers?

Welcome to October! In this edition of the VineSpring weekly roundup, wine sales are on the rise and younger generations are responsible for driving the sparkling wine category. Learn about the different options for building a perfect DTC storefront. Alabama is now open to DTC wine shipping but there’s a holdup with the application process. Lastly, beer industry experts weigh in on the best ways to market to Generation Z. 


US Wine Sales Looking Up

Evaluating wine industry statistics has been extra challenging in 2021 with 2020 being such an unusual year. But it does appear that Americans are drinking more than ever, French rosés are back, and older generations continue to be a vital demographic in wine.

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Millennials Drive the Sparkling Wine Category

Drinking sparkling wine usually indicates a celebration of togetherness. It’s no surprise that sparkling wine took a dip when COVID-19 was first on the rise. The latest Wine Intelligence research indicates that urban affluent consumers under the age of 45 are the ones bringing sparkling back.

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Building the Perfect DTC Storefront

eCommerce stores have many moving parts. There are different categories, product pages, a checkout process, order tracking, and more. What is the best way to build shopping into your website? Read this article to review the options and see what's right for your business. 

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Alabama’s New DTC Application Process is a Doozy

Starting August 1st, 2021, Alabama authorized wineries to ship directly to consumers. While this is exciting news, the application and checklist of required items have already seen multiple updates. Many wineries are waiting until the dust settles before they dive in.

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Brew Talks: Generation Z Cares More About What You Do, Than Who You Are

The oldest members of Generation Z have been of drinking age for a few years. Gen Z has grown up with the internet in their pockets and doesn’t respond to traditional marketing tactics. This video showcases a panel of experts at the Craft Brewers Conference to discuss which marketing strategies do and don’t work. 

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Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials
Weekly Roundup | Nurture Brand Loyalists and Stop Blaming Millennials

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions
VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine
Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

How Technology Can Power the Future of Allocations
How Technology Can Power the Future of Allocations

Allocations managers live to delight their customers and work hard to provide them with flexibility and personalized options, but they often have the challenge of limited supply and high demand. Wineries have to simultaneously reward customer buying behaviors while making sure that they intelligently distribute the wine across all allocations members.

Leveraging Technology to Survive and Thrive
Leveraging Technology to Survive and Thrive

Winemaking has been long steeped in history and tradition. Knowledge is often passed through generations orally or with handwritten notes. But with rapid technology advances, the world is moving faster than ever before and has become more complex. Hand written notes will no longer cut it—wineries need to find a way to keep up with emerging technologies.

Weekly Roundup | The Subscription Model Just Works
Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

VineSpring Quick Tips | Experience a Different Kind of Customer Support
VineSpring Quick Tips | Experience a Different Kind of Customer Support

Never struggle to get help again. World-class customer service is included with your VineSpring subscription. If you ever need help, chat, call, or email us. You can always access our online support center with step by step instructions and helpful videos.

Weekly Roundup | Building Stronger Customer Relationships
Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Weekly Roundup | Ups and Downs Ahead for Craft Producers
Weekly Roundup | Ups and Downs Ahead for Craft Producers

In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news in the wine industry too!

Susan Evans