Weekly Roundup | Craft Producers Face New Challenges and Opportunities in 2022

From this week’s industry news, learn about areas of opportunity for greater profitability ahead for the beverage alcohol industry. VineSpring launches a new batch order feature to boost large end-of-year DTC orders. Rob McMillan urges wineries to take the State of the Industry survey for the benefit of all. Learn how to be proactive in retaining club members. And lastly, hear what the experts have to say about 2022 trends in craft beer

The Alcohol Industry Is Entering a New Golden Age—Here’s Why

It’s not all doom and gloom out there—some experts predict that increased market access, favorable tax rates, and growing consumer demand will skyrocket the alcohol industry into a golden era of opportunity and profitability. 

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Reel in Holiday Sales with Corporate Gifting

What’s a good way that craft producers can increase revenue during the holidays? Offer corporate gifting options. Easily create large, customizable batch orders for customers with VineSpring’s newest feature. Get a video tour of how this new feature works.

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The 2021 State of the Industry Survey is Open

Good data and clear information about the US wine industry have never been harder to come by. Many wineries rely on the Annual Silicon Valley Bank State of the Wine Industry Report to help identify trends, measure success, and discover business solutions. Take the survey to contribute to this resource and receive exclusive detailed charts for participating.

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Wine Club Members at Risk? How to be Proactive and Lower Attrition

Clubs are the single biggest driver of sales for many wineries. There are plenty of reasons to join, but there are also various reasons why people leave. Learn how to conduct a membership analysis so you can be proactive and retain more members.

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Three Craft Beer Industry Trends Heading Into 2022

With 2022 around the corner, experts are predicting future trends for the craft beer industry. Get ready for branding overhauls, contactless technology becoming permanent, and a more significant focus on growing DTC sales.

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Industry NewsSusan Evans