This week we share our advice for crafting engaging product pages. Review DTC data from industry experts to get a birds-eye view of the marketplace health. Learn strategies for building a strong brand and uncover opportunities for growth. Lastly, the Wine Enthusiast Podcast covers how to leverage social media for wine brands.

Best Practices for Boosting Product Page Success

What’s the experience like when customers visit your product page and are ready to place an order? Is the page hard to navigate? Can they find the wine they’re looking for easily? Learn best practices for product pages and boost your online sales.

The Data: Wine DTC Shipments and Off-Premise Retail

Nielsen, Wines Vines Analytics, and Sovos ShipCompliant have combined forces to provide a comprehensive view of the US off-premise wine category. See the comparisons from 2021 to the COVID-impacted periods of last year and get an overview of the ebbs and flows of the market.

New Strategies for Building Your Alcohol Brand

Planning to go viral? Don’t. It’s better to focus on creating value, building trust, and doing the work to make sure your alcohol brand is discoverable. Get insights on successful strategies for building your brand and putting it in front of the right audience.

3 Potential Wine Business Growth Opportunities in the Pandemic Economy

While the US wine market is starting to normalize after the pandemic, there are still challenges to overcome. To regain interest from evolving customers, wineries need to look for pockets of growth. This article uncovers three areas with obvious growth potential.

The Power of Social Media in Wine

How can you create a compelling social presence in the wine world? In this episode of the Wine Enthusiast Podcast, hear from experts about the roles that social media plays in the wine industry and how to build an engaged following.