In this week’s industry news roundup, both wine and beer are seeing a huge surge in DTC shipping. Failla Wines leverages VineSpring to launch an eCommerce store, integrate with Square, and expand their allocation offering. Learn how to use hashtags to perform brand research and expand your audience reach.

2021 Will Be the BEST YEAR EVER for a Lot of Wineries!

There are a ton of challenges for wineries right now—international travel is still limited, we’re dealing with an unprecedented drought, labor shortages, fires, and supply chain issues just to name a few. Even with all of those obstacles, many wineries are claiming 2021 to be their best year in history.

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How to Get Started in Direct-to-Consumer Beer Shipping

DTC beer shipping got a boost during the COVID pandemic and it looks like it’s here to stay. But breweries had a whole different set of rules than wineries. Learn why you should consider DTC beer shipping and how to get started.

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The Data: Wine DTC Shipments and Off-Premise Retail

Keeping tabs on marketplace data allows craft producers to properly adjust to any ebbs and flows. Despite a huge surge in DTC shipments in 2020, the volume is up 13 percent from last year. Get a summary of the most recent data and expert commentary.

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A VineSpring Case Study: Failla Wines

2020 brought with it an onslaught of closures and wildfires. While Failla Wines had previously written off selling their wine online, it became a lifeline to their customers. They needed to get online fast, and speed up the cadence of their allocations. They also wanted to work with a partner that integrated with Square. VineSpring was a perfect match.

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How to Sell More By Using the Right Hashtags

Hashtags have the power to give your social media posts more bang for the buck. They align your brand with certain subjects, help posts reach your target audience and can assist in market research. Learn how to use hashtags to your advantage and increase engagement.