Weekly Roundup | Strategies and Tools for DTC Growth
In this week’s roundup, alcohol eCommerce stays strong and grows faster than overall food and beverage. Identify the marketing, infrastructure, and retention strategies needed to build a successful club. The wine industry looks back at diversity, equity, and inclusion changes over the past two years. DTC Wine Workshops share top sales tools and product registrations increase. Lastly, VineSpring will be at Unified Wine and Grape Symposium this year—stop by our booth to see what’s new.
Rabobank: Alcohol eCommerce Sales Surpass $6 Billion in 2021, Will Continue to Grow
Online alcohol sales increased by 131 percent last year, reaching $6.1 billion. This impressive growth outpaced overall food and beverage and is expected to rise even more in 2022. Check out the 2022 Alcohol eCommerce Playbook by Rabobank to get the full details.
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The Three Things to Consider When Starting a Wine Club
To build a long-term, lucrative wine club, you need to focus on three areas—marketing, infrastructure, and retention. Read this article to see each area broken down and learn what it takes to get a club off the ground and running smoothly.
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The Wine Industry Pledged to Improve Diversity, Equity, and Inclusivity. Has Anything Changed?
It’s no secret that critical events in 2020 shined a spotlight on the underrepresentation and mistreatment of marginalized groups within the wine industry. After nearly two years, countless pledges, many donations, and apologies abound; what has changed? Read on to learn about the progress and the long road ahead.
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The Top DTC Wine Sales Tools of 2021
From emailing to texting, reservations, and training, all kinds of tools can help wineries be more efficient and effective. Learn more about tools that can help wineries make even more sales in 2022 from DTC Wine Workshops.
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New Product Registrations See Increase in Q4 2021
As we round out the second year of doing business in a pandemic-influenced marketplace, the beverage alcohol industry is seeing a 14 percent increase in new product registrations overall. The biggest increase follows the sober curious trend with a 55 percent increase in new non-alcoholic beer registrations.
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A Platform That Makes It Easy to Manage Club and Allocations Programs and Sell DTC
VineSpring is headed to the Unified Wine and Grape Symposium this month. This year one of the many features we are highlighting is our advanced integration with Square. If you’re at the event, come by and say hi at booth A2406!
