In this week’s roundup—do you know what your competitors are up to? Improve your competitive research and get the latest news on the hard seltzer craze. The Texas wine industry is on the brink of expansion, while many wineries nationwide have some work to do to prepare for online sales. And lastly, clubs aren’t only for wineries—they represent a massive opportunity for breweries (and distilleries) too.

How to Do Competitive Market Research—and Why Alcohol Brand Owners and Managers Should Be Doing More of It

Everybody has competitors, and your product’s value is relative not just to its quality but also to a buyer’s expectations. Get tips on how to leverage market research to gain visibility and a clear growth path.

Is the Hard Seltzer Craze Over?

With White Claw leading the way, seltzers were all the rage. After a three-year craze, it appears that America’s hard-seltzer phenomenon has fizzled. Sales are waning across the sector, and beverage behemoths like Molson Coors are nixing their seltzer lines. What’s next?

The Texas Wine Industry Is at a Crossroads

Over the last few decades, Texas winemakers have perfected their craft in the lone star state soil—now the Texas wine industry is at a precipice. They need their story to catch on for their industry to grow. Some winemakers think DTC sales are the answer.

New Survey Reveals Most Wineries Are Not Fully Prepared to Sell Wine Online

Is your winery ready to sell online? A new survey shows that many wineries are not as prepared as they think. Learn where your winery might be lacking and what steps you can take to open the path to easy online sales.

Clubs are the Biggest Untapped Opportunity for Breweries

Wineries have been perfecting the club model for decades. As the number of states that allowed DTC shipping grew, so did winery club sales. Now it is beer’s turn. Learn more about the benefits that come with club programs.