In this week’s roundup, learn what people are reaching for during the Super Bowl instead of beer. Even with other areas lacking, DTC wine sales give the industry a boost. A new DTC Flywheel gives wineries an overview of all of the options at their fingertips. Learn how to collect clean data in the tasting room for more true-to-life reports and build loyalty with a personalized experience.

US Direct to Consumer Wine Sales Remain Strong

Even amongst predictions of a shaky economy, consumers are still buying wine and they’re doing it direct. With changing consumer values, tariffs, new beverages (hello White Claw), and rising popularity in alcohol abstinence, DTC prevails to show us all is not lost.

Serving Up the Value in the DTC Flywheel: Course-by-Course

An updated version of Paul Mabray’s DTC Wine Vendor Flywheel was designed to help wineries navigate the overwhelming landscape of DTC wine vendors. See our guide to choosing DTC vendors to help evaluate which vendors are right for you.

Best Practices for Collecting Data in the Tasting Room

Data analysis is only as good as the data collected. It can be difficult to get good data from a tasting room where hospitality is number one. Learn what you can do to get data that will give you a clear picture of what’s really going on.

Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)

What will you be drinking during the Super Bowl this weekend? The growing Latinx influence is changing what American’s reach for during major events. See what fans are reaching for other than a cold beer during the on-field action.

How Personalized Experiences Are the Key to Driving Customer Loyalty

Customers are looking at the whole experience when making purchasing decisions. For a business to build loyalty, they need to leverage insights to empower customer decision making. Learn how businesses are curating experience to meet and exceed customers’ needs.