In this week’s roundup, learn which trends caught the attention of Aku Desai, VineSpring’s Director of Sales, at recent industry events. Wine sales have flattened; what can wineries do to spark growth? Hard seltzer’s marketing will continue to outperform wine unless a new approach is taken. The Wine Economist shares his thoughts on recent industry challenges during a Liquid Assets podcast interview. Educational gaps are preventing US customers from purchasing wine online.

Insights From Unified and the DTC Symposium

Aku Desai, VineSpring’s Director of Sales, shares his experience and the trends he observed after attending this year’s DTC Symposium and Unified Wine and Grape Symposium.

Wine at the Tipping Point: Three Actions U.S. Wineries Can Take to Increase Wine Sales

After a few decades of growth, it appears that US wine sales are flattening. Why is this happening and what can wineries do about it? Learn a few actionable tactics you can activate to avoid stagnation.

Are We Really Saying That Wine Can't Compete with Hard Seltzer on... Authenticity?

Wine is made from healthy raw materials. How did hard seltzer steal the title for the “natural” and “healthy” alcohol? Wineries need to shift how they are marketing their product if they want to connect with younger generations and rival new competitors.

Can US Wine Win Back Its Mojo?

Liquid Assets podcast interviews industry leaders to tackle the latest trends and offer insights, analysis, and entertainment. In this episode, the host interviews Dr. Mike Veseth, The Wine Economist, and they debate how the wine industry can overcome recent obstacles.

5 Educational Gaps That Stop Customers from Making Online Wine Purchases

While online shopping has become commonplace in the US, the wine industry lags behind. An educational gap between the industry and younger generations has become apparent. Learn more about these gaps and what wineries can do to close them.