In this week’s roundup, craft producers pivot and use creative ideas to increase online business. Napa Valley wineries debate on how to operate during uncertain times. Wine sales continue to soar off-premise and online. Online educational resources for wine lovers can encourage sales. Learn how to translate wine country hospitality into memorable virtual interactions.

Crafty Producers Boost Sales

From an adult-appropriate “ice cream-style” truck, partnerships with other local businesses and nonprofits, free local delivery, and more, the ability of craft producers to pivot and make the best out of a challenging situation is impressive. Here are a few of our favorites.

Napa Valley Wineries Navigate Industry Uncertainty as Production Continues

With the crisis at hand, wineries are left debating how to best move inventory. Is bottling the optimal way to use available resources right now? See what discussions are happening around Napa Valley.

Wine Still Strong Off-Premise and Online

Experiencing triple-digit online growth since the middle of March, eCommerce wine sales are skyrocketing like never before. The $20 to $25 price segment continues to prevail over other price tiers. With restaurants on lockdown, consumers are willing to pay a comparable price for wine.

Foster Lasting Customer Relationships by Adding Education to Your eCommerce Platform

You don’t have to be an expert to love wine, but many wine lovers with basic knowledge are eager to expand their education. With added education materials, consumers are more likely to get out of their regular buying routine and trying something new.

Putting Wine Country Hospitality Into Your Virtual Meetings

There’s nothing like in-person wine country hospitality. But, the next best thing is an incredible online experience. Learn how to translate your winery experience into an enjoyable virtual one for customers in locations near and far.