Weekly Roundup | DTC Online Sales Continue to Dominate

In this week’s roundup, a VineSpring expert gives advice on how to use MailChimp to spice up email campaigns. A new study reveals interesting insights on how wine consumer purchase behavior differs online from traditional retail spaces. Take-home beer gives breweries extra market share in a time of need. An expert gives advice on how to engage with consumers during the pandemic. Off-premise and eCommerce alcohol purchases continue to hold strong.


Kick Your MailChimp Emails Up a Notch

Over the years we have seen hundreds of campaigns—we’ve seen the good, the bad and the ‘What are they thinking?!’ To help you make the most of the weeks ahead, VineSpring’s Britney Yunker shares campaign tips that will encourage more engagement and lead to more sales. 

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Wine Label Design for the Online Consumer: How the Thumbnail Projects Authenticity and Influences Purchase Behavior

With much of the world staying at home more these days, online shopping for wine is having a heyday. While there has been tons of research on wine consumer behavior in a retail setting, we know less about online behavior. Just released, a new study shines some light as to what attracts consumers to wine online.

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US Take-Home Beer Sales Ease Big Brewers’ Potential Losses

While brewery closures to the public are certainly affecting producers, take-home options are helping to carve out extra market share. While big beer companies saw a bump in April sales, sales data indicates that the craft sector saw the most substantial boost. 

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Virtual Winery Offerings: Top 5 Rules of Engagement

The rules of engagement have changed. Sandra Hess, founder of DTC Wine Workshops, is here to give wineries best practices to follow while engaging with customers during the crisis and beyond. Watch her recorded presentation.

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Increase in Number of Alcohol Buying Consumers Drives Off-Premise Growth

The number of buyers making off-premise alcohol purchases is up 27 percent over last year. While we aren’t seeing the huge stock-up swings of mid-March, week-to-week off-premise sales have remained consistent and strong. The biggest winner is eCommerce with a 234 percent boost over 2019. 

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How Will the Coming Recession Change the Drinks Industry?

What can we learn from past downturns about how our industry could be affected by a COVID-19 triggered recession? VinePair CEO Adam Teeter, editor in chief Erica Duecy, and co-host Zach Geballe discuss the possibilities on this week’s episode of the VinePair Podcast. 

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Frequently Asked Questions About ABC’s Guidance on Virtual Wine Tastings

Numerous COVID-19 updates by the California ABC have left wine producers’ heads spinning. What is allowed now and what isn’t? Even virtual wine tastings have new rules. Learn what they are and how to comply. 

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Go Old School to Create an Extraordinary Customer Experience
Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Kick Your Emails Up a Notch
Kick Your Emails Up a Notch

Over the years we have seen hundreds of campaigns—we’ve seen the good, the bad and the ‘What are they thinking?!’ Emails are hitting your inbox hourly. Some are gorgeously designed, and some are just…meh. If your campaigns are on the ‘meh’ end of the spectrum, we’ve got some easy-to-follow guidelines that will help.

Webinar: Elevate the Customer Experience with VineSpring and Tock
Webinar: Elevate the Customer Experience with VineSpring and Tock

VineSpring & Tock together give craft producers one convenient place to create and manage tastings, tours, and events while delivering world-class hospitality to your members & guests. Watch a recorded webinar where we'll walk you through the new integration. See how you can easily sync information between the two systems, increase the consistency of reservations, and level up the guest experience.

4 Steps to a Profitable Cyber Monday for Your Winery or Brewery
4 Steps to a Profitable Cyber Monday for Your Winery or Brewery

The holidays are just around the corner—now’s the time to capitalize on two of the biggest months for wine shipments: November and December. Whether splurging on fine wines for the Thanksgiving table or stocking up on holiday gifts, wine shoppers are seeking the value and convenience of the DTC business model provides.

Good UX Promises Craft Producers a Great First Impression
Good UX Promises Craft Producers a Great First Impression

Many first impressions of your winery will begin with how a visitor experiences your website, which makes a positive user experience (UX) critical.

Building the Ultimate Tech Stack for Growth at Your Brewery
Building the Ultimate Tech Stack for Growth at Your Brewery

Craft brewers need to find a way to differentiate themselves and elevate their brands, run operations more efficiently, and serve more customers. Many breweries are turning to technology to help streamline their processes. When owners have a good understanding of their key metrics, they can make better decisions and are more likely to succeed.

The Next Frontier for Website Analytics: How to Setup GA4
The Next Frontier for Website Analytics: How to Setup GA4

VineSpring clients and other website owners have been universally relying on Google Analytics, or “UA” for the past few decades. The time has come, UA is going away. Yes, you heard me right, in just a few months, Google is sunsetting UA and replacing it with GA4. We’ll explain what that means and how you can easily transition.

Why Should You Have an Email Nurture Series?
Why Should You Have an Email Nurture Series?

Marketing automation doesn’t have to be hard and an automated email series is one of the quickest ways to sell more wine. A little bit of time spent setting up an email series will make your business more efficient, improve customer retention, and grow sales.

Modernizing Your Club Programs
Modernizing Your Club Programs

Wine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business. 

Customize the Online Experience: SDK & Storefront API Webinar
Customize the Online Experience: SDK & Storefront API Webinar

Watch the SDK & Storefront API Webinar with several VineSpring web design partners where we discuss the use of the SDK with popular Content Management Systems like WordPress and Squarespace. We show examples of their work and ways that you too can build something extraordinary.









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