In this week’s roundup, watch how you can integrate VineSpring and ShipStation to gain complete control of your shipping process. Wine producers have some room to grow in getting to know their consumers, the Alcohol and Tobacco Tax and Trade Bureau (TTB) expanded their nutrition labeling rules, and off-premise DTC beer is on the rise. Plus, the pandemic, climate change, and the resulting extreme weather bonds the wine industry and make it possible to forge ahead.

VineSpring 3-Minute Challenge | ShipStation Integration

VineSpring co-founder Chris Towt, and Sales Director, Aku Desai have released a new 3-Minute Challenge video to give you an inside glimpse into the VineSpring and ShipStation integrations. Join Chris and Aku as they demonstrate how you can share information between the two platforms and gain complete control over the shipping process.

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The Many Faces of the Wine Consumer

US wine producers are often so focused on the next harvest, bottling session, or trade event that they don’t pay much attention to the person who will eventually consume their wine. There can be a gap that exists between the people who create and wine and those who drink it that needs to be closed. Today, even with a limited budget, it’s possible to analyze the market and create personas that will help shape both marketing efforts and the future of wine.

New TTB Ruling on Nutrition Labeling and Advertising

Earlier this week, TTB expanded its rules on tolerances for voluntary calorie statements on labels and in advertisements for wine, distilled spirits, and malt beverages. The ruling allows for the use of ranges and “typical values” in an attempt to make the guidelines more consistent with food labeling regulations in the US.

Coronavirus, Fire Crisis Lessons for Sonoma County Wine Business: Safety First; Form Relationships

Through the pandemic and wildfires, farmworkers have continued marching forward, supplying our country with the crops that feed the nation—highlighting the need for both local food and wine. While the uncertainty and unrest during this time can be taxing, it’s clear that the wine industry has remained strong by prioritizing relationships, safety, and adaptability.

Can California's Wine Country Survive the Climate Crisis?

The impact of 2020’s wildfires and smoke damage is enormous. The recent devastation questions the future viability of California. Wine originally benefitted from the increasingly warm weather with longer seasons—but we are now beyond the tipping point. Learn what you can do to adapt and survive among the droughts, fires, floods, and higher temperatures associated with climate change.

Beer Delivery Is On the Rise

During the shutdowns of 2020, consumers became more comfortable with purchasing craft beverages online. Beer, flavored malt beverages, and cider sales saw more than saw a 184 percent year-over-year increase online and at off-premise locations. With fall sports picking up, it’s expected that more consumers will be watching and drinking from home than ever before.