In this week’s roundup, VineSpring and Stripe are helping craft producers fight credit card fraud. “Cowboy firefighters” are taking Napa wildfires into their own hands and protecting their properties. With increased direct-to-consumer (DTC) delivery, alcohol regulators are ramping up enforcement. Millennials are driving the rise in online sales which is expected to outlast the pandemic. Lastly, learn about new marketing strategies and missed opportunities uncovered by the American Marketing Association.

Fraud Is on the Rise. VineSpring Is Here to Help.

Craft producers need to accept credit cards in their online store, but with rampant fraud on the rise, how can they do it safely? Fear not, VineSpring is taking steps to help mitigate the risk of credit card fraud. Learn more about VineSpring and Stripe’s direct integration and the robust set of fraud detection and prevention tools available to customers.

Cowboys Fighting Fires in Napa County

Several Napa residents have decided to take firefighting into their own hands. These so-called “cowboy firefighters” used their own equipment, like bulldozers and water trucks, to fend off the blaze when CalFire could not respond quickly enough. They ended up saving several properties from the fire, but some of the professionals weren’t too pleased.

Hot Topics for Alcohol Delivery 2020

Home delivery has skyrocketed in 2020, and craft producers everywhere are pivoting to expand their DTC shipping channels. With this sharp uptick, alcohol regulators are paying close attention and ramping up enforcement. Protect your business and learn about the legal issues that are trending in alcohol delivery.

Wineries Need to Prep to Sustain Rise In Online Sales Beyond the Coronavirus Pandemic

For many craft producers, the onset of COVID-19 was a wake up call to the importance of DTC sales. The huge jump in online wine sales is being driven by millennials who are more comfortable ordering all kinds of goods online than older generations. "I think DTC is where the growth is, and in that market, millennials will matter,” Eric Lewis, CEO of Wineshipping said.

Top 5 Emerging Marketing Opportunities in the Era Of COVID-19

Consumer’s habits have been turned upside-down during the pandemic. The American Marking Association conducted a survey asking marketing leads to share their survival strategies, KPIs, and predictions. You might be surprised about the strategies and missed opportunities they uncovered.