In this week’s roundup, get ideas on how to use contests to boost online engagement and advice on how to make your website stand out. For breweries wanting to grow, follow 10 steps for expansion success. COVID-19 has changed marketers’ focus and forced them to prove their value. A new report shows craft producers that embrace new technologies have an advantage of who don’t. Learn how you can expand your reach and increase your database even if your tasting room is still closed.

Top 4 Online Contest Ideas to Boost Your Brand’s Visibility

With digital communication being more important than ever, how do you continue to build community and gain insight from your customers online? Host a contest! Get advice and a few ideas on how to run a contest that will boost your brand’s visibility.

Help Your eCommerce Store Stand Out in the Vast Online Universe

eCommerce has been gaining ground in retail sales since its inception in the mid-1990s. Due to the COVID-19 pandemic, growth has accelerated in 2020. What can you do to make your business get noticed in a sea of more than 1.7 billion websites?

How to Expand Your Brewery in 10 Steps

If you want to enter a new market or expand your product line, where is the best place to start? The beverage-alcohol industry has its own hurdles and it pays to get it right the first time. Read this 10-step guide that will set your brewery up for expansion success.

Marketing’s Reliance on Bottom-funnel Metrics Will Likely Grow Amid COIVD-19 Concerns

The economic effects of COVID-19 will likely alter the focus for marketers for the foreseeable future. As businesses feel a financial pinch, marketers will need to prove their value at the bottom of the purchase funnel with niche offerings like data targeting and programmatic advertising.

Report Reveals Huge Uplift in the Drinks Industry’s Use of Digital

The rise in direct-to-consumer (DTC) alcohol purchases during COVID-19 has accelerated the use of new technologies. With the increased adoption of digital automation and personalization, machine learning, digital experiences, and more, a gap is growing between those who have been embracing these new technologies and those who are just getting started.

How to Keep Your Database Thriving Even If Your Tasting Room is Closed or Slow

With a typical decay rate of around two percent per month, if you aren’t adding to your database each month, it is shrinking. Even with tasting rooms closed or unusually slow, it’s still possible to grow your database and expand your reach. Learn how you can use your website, social media channels, digital advertising, and referrals to grow your audience.