Simple Holiday Gifting Solution for Wineries

We’re making it easy for wineries to partner with corporations to streamline their wine gifting program this holiday season.

As a leading subscription-focused commerce platform for wineries, breweries, and distilleries, VineSpring has created a simple gifting solution for wineries to partner with corporations to gift fine wine from America’s elite wineries this holiday season. The gifting solution allows corporations to alleviate compliance challenges surrounding direct-to-consumer shipping licensure, and ensure on-time delivery to employees and business associates, circumventing privacy issues using third-party addresses.

VineSpring is well-regarded in the wine industry for providing easy-to-implement and navigable direct-to-consumer technologies for subscription models. Using the allocation feature built-in winery’s eCommerce platform via VineSpring, businesses select the wines they wish to gift and giftees choose among them. 

“Prior to COVID, sending wine to a business address was the most reliable way to ensure a signature for delivery. Now that people are working from home, it’s important to collect & confirm the best address for a successful delivery. We’ve adapted our allocation feature to help businesses ship gifts with ease this holiday season.” - Chris Towt

How it works:

  • Corporations send wineries their list of giftees along with the product offering desired.

  • Wineries create an allocation model featuring the gift option specified by the corporation.

  • The winery emails the giftee list letting them know corporation X has gifted them wine and provides a link to their offer to redeem their gift.

  • Giftee clicks on the link that automatically logs them into their allocation offering on the  winery’s website, and the customer proceeds through the checkout, seamlessly, which circumvents privacy issues with providing third-party addresses

  • The winery fulfills the orders, then invoices the corporation for the gifted wine.

A special discount code is applied to all orders indicating which corporation this order will be attributed to. The winery can run a simple “Sales by Discount” report to easily correlate the total sales amount that should be billed to the partner corporation. The “Sales by Discount” amount represents all orders for that holiday season offer and allows the winery to send one streamlined invoice to the partner client.

If you’d like to reach out and talk more with us about gifting solutions, contact us.


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