Weekly Roundup | Using Technology to Grow DTC and Step into 2021
In this week’s roundup, craft producers are using QR codes and contactless payments to keep people safe and share personalized content with customers. Get advice on how to implement an effective growth strategy. Ohio and Michigan are in a battle over DTC shipments and the beverage alcohol industry is seeing a surge of creativity in sustainability. Lastly, see results from the Wine Intelligence Industry Survey and preliminary results from the Silicon Valley Bank Survey.
The Rise of QR Codes and Contactless Payments
QR codes and contactless payments aren’t new, but their use has been skyrocketing since social distancing became a thing. Learn more about these technologies and see why they are not only great for limited contact during a pandemic, but are a convenient payment and communication option for both craft producers and their customers.
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How Wine & Spirits Brands Can Execute an Effective Growth Strategy
Your products are selling well and there’s room for expansion, but what are the next steps for effective growth? More than ever, people want to support small and local craft producers and it’s important for the makers to authentically become the sellers and connect with buyers. Learn how you can do promote your business virtually.
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Battles Brew in Michigan and Ohio Over DTC Wine Shipments by Out-of-State Sellers
In June 2019, the Supreme Court ruled that Tennessee’s two-year durational residency requirement for retail liquor store applicants was in violation of the commerce clause and is not saved by the 21st Amendment. Now attorney generals in Michigan and Ohio are arguing that they should be able to prevent out-of-state wineries and retailers from shipping to consumers in those states.
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The Sustainable Future of Alcohol Producers
Across the globe, a green movement is gaining momentum among wine and spirit producers. With policy changes, emerging technologies, creative packaging, and respect for the land, many businesses are seeing the upside of supporting a healthy ecosystem and lessening their footprint on the planet. See examples of how innovative brands are making an impact.
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Think Locally and Five Other Takeaways from the Wine Intelligence Consumer Trends in the COVID-19 Era Report
During August 2020, Wine Intelligence completed a study on consumer trends in the COVID-19 era that tracks against pre-pandemic behavior in seven countries, including the US. Find out where wine volume sales stand, which type of brands are thriving, how communication has changed, and what the predictions are for 2021.
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What is the Industry Reporting for 2020 Results? The SVB Survey Has Early Returns
The Silicon Valley Bank Survey is coming to a close next week and this year it’s more important than ever to participate. Changes to consumer behavior are creating a new environment for wineries that include both challenges and opportunities. See the preliminary results and submit your survey!