Weekly Roundup | A Caution to Sharing Licenses, Packaging Innovation, & Drinks Trends
In this week’s roundup, restaurants across the nation are responding to Coronavirus—what is your tasting room doing? Sellers are warned not to skip corners when it comes to DTC licenses. Packaging innovation is on the rise; see new ways brands are presenting their products to the world. Wine alternatives and anything with the word “hard” in the title are rapidly rising in popularity. DTC decentralization can help expand your brand’s reach.
Across the United States, Restaurants Adjust in Response to Coronavirus
Coronavirus is not showing signs of slowing down, quite the opposite. See what restaurants across the country are doing and make a plan for your tasting room.
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Seller Beware: Use Your Own License
While DTC wine shipping has gained momentum over the past few years, the challenges of becoming and remaining compliant have remained constant. Learn about the necessity of having your own license in order to ship wine.
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8 Dramatic Ways Wine Packaging Innovates
The global wine packaging market is leading in innovation. From augmented reality to new bottle designs, textures, and high-tech near-field communication-enabled labels, the sky is your limit. See 8 different ways to make an impact.
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The Next Drinks Trend: Just Put the Word ‘Hard’ in Front of Any Beverage Name
It seems that all brands need to do these days is think of a beverage that is non-alcoholic, put the word “hard” in front of it, and a new product category is born. This trend is picking up the pace and has the attention of both the wine and beer industries.
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Taking Your Wine Club on the Road: What “Decentralizing” DTC Looks Like
What does “decentralizing” the tasting room look like? The specifics depend on your local area and current audience, but in general, it’s expanding to channels beyond where your products are available and sold DTC. See some examples of decentralization.