In this week’s roundup, get the inside scoop on what to look for when adopting new technology by watching a recorded webinar hosted by VineSpring and Ekos. You can also watch an interview with Dry Creek Vineyard on how craft producers, both small and large, are coping with pandemic challenges and read about how COVID-19 is affecting consumer buying behavior. Law experts give their take on how direct-to-consumer (DTC) sales are evolving now that other channels are constrained. Not familiar with UTM parameters? Learn about what they are and how they can help track campaign ROI. And lastly, see the top wine podcasts and tune in to learn something new.

Leveraging Technology to Survive and Thrive

Watch this recorded webinar for a guide on how to choose the right technology in order to enhance your business without abandoning your roots. You’ll come away with actionable advice on what to look for in a technology partner and how digital tools can help you maintain and scale your business in the time of COVID-19 and beyond.

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Dry Creek Vineyard Engaging the Wine Trade Virtually

The relationship between craft producers and their customers is not the only connection disrupted by COVID-19. Distributors, wholesalers, sommeliers, and retailers are also affected. Watch this interview to find out more about the lessons learned at Dry Creek Vineyard during the pandemic.

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8 Ways COVID-19 is Changing US Wine Drinking Habits

In the midst of the pandemic, are consumers’ wine spending habits changing? Will DTC eCommerce become more commonplace or are traditional channels still king? Wine Intelligence looks at eight ways the habits of regular wine consumers have changed during the “new normal” of 2020.

How Wine Business Law is Shifting Amid Coronavirus Pandemic Allowances for Virtual Tastings, Direct Sales

DTC sales have been evolving since a landmark US Supreme Court decision 15 years ago. Now that other channels have become unreliable with coronavirus constraints, the need for a freer DTC market has never been more apparent. See what wine law experts have to say about the evolution and what lays ahead.

A Wine Marketer’s Best Trick for Tracking ROI

Have you ever wondered why some URLs have what seems to be a long string of random characters at the end? These characters, called UTM parameters, have the potential to more accurately track campaign ROI. Learn more about how they work and how you can use them to get valuable customer insights.

The Best Wine Podcasts

Technology is removing the barriers for people to learn more about wine and wine business. This list of wine podcasts includes a little of something for everyone—from sommelier-led wine education to business-focused shows that share insight on the financial future of wine. Put your earbuds in and learn something new.