Weekly Roundup | New DTC Opportunities for Wine and Beer

In this week’s roundup, get briefed on new wine eCommerce opportunities in 2021 and the possibility of Illinois opening up to direct-to-consumer (DTC) beer shipping. Formulating a compelling product story and crafting a user-friendly product page can help wineries sell more wine. Lastly, proposed new legislation in Tennessee opens up questions on fulfillment houses and how they fit into DTC regulations. 

Wine eCommerce’s Huge Opportunity In 2021

Will the enormous surge in online wine purchasing fade with COVID-19 restrictions? What can wineries do to persuade consumers to make the online wine shopping experience permanent? Learn more about the opportunities for wine eCommerce in 2021.

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Beer on Your Doorstep? Illinois Breweries Push to Keep Delivering Post-Pandemic

Many breweries around the country have been delivering beer to consumer’s doorsteps since the pandemic shutdowns began last March. Now Illinois lawmakers are considering new legislation to make the ability to deliver beer permanent as well as allowing breweries to ship directly to consumers for the first time.

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When Wine Meets Marketing: A Formula For Telling Your Product’s Story

A wine’s formula for telling a compelling story usually starts with grapes, adds in a bit of history, and finishes off with a great experience. Learn more about how to craft your story and get tips on how you can use it to get more wine club sign-ups. 

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Best Practices for Boosting Product Page Success

After providing a superior product, nothing is more critical for an optimal customer experience than your product pages. We break down how to create an exceptional experience on your product pages to improve the customer experience and sell more wine. 

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Don’t Fear the Fulfillment House

Tennessee lawmakers recently proposed legislation that would prohibit the use of fulfillment houses by DTC wine shippers for their Tennessee sales. This legislation could severely limit Tennessee consumers’ ability to access wineries of all sizes and speaks to a broader question about fulfillment houses and how they fit into regulations around DTC shipping.

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Featured
How to Turn Holiday Parties into More Sales
How to Turn Holiday Parties into More Sales

A holiday party—whether it’s your own or part of a community event—is a terrific way to show your customers you appreciate their business. You can host a memorable festive event and boost your holiday sales at the same time. All it takes is a little planning, a website template optimized for mobile, and a winery-focused eCommerce solution.

4 Steps to a Profitable Cyber Monday for Your Winery or Brewery
4 Steps to a Profitable Cyber Monday for Your Winery or Brewery

The holidays are just around the corner—now’s the time to capitalize on two of the biggest months for wine shipments: November and December. Whether splurging on fine wines for the Thanksgiving table or stocking up on holiday gifts, wine shoppers are seeking the value and convenience of the DTC business model provides.

The Holy Grail of Holiday Selling: The Art of Corporate Gifts
The Holy Grail of Holiday Selling: The Art of Corporate Gifts

Now that it’s fall, you’ll start to notice emails from other wineries, breweries, and distilleries detailing their gift options for the holidays. You throw together one or two options, send out an email to your list, and hope for the best. But you’re left wondering if you could’ve done more. The short answer is yes… you can do more and it’s not too late to start.

‘Tis the Season for Holiday Promotions—Are You Ready?
‘Tis the Season for Holiday Promotions—Are You Ready?

With more people shopping online—and it becoming more common to buy booze online—craft producers like yourself are poised to turn record profits. To help you attract your fair share of holiday business, we’ve rounded up some simple, effective ideas for creating successful holiday promotions.

VineSpring Case Study: Vista Brewing
VineSpring Case Study: Vista Brewing

Launching a club was always in the cards for Vista Brewing. They knew they wanted to enable their customers to bottle up their experience and take it home while feeling that they were part of the Vista Brewing community. Vista Brewing knew they needed to partner with a vendor to make their club and eCommerce experience better for people on both sides.

Modernizing Your Club Programs
Modernizing Your Club Programs

Wine Clubs are a core sales channel for wineries. The concept has been around for decades. This original club is very similar to today’s wine clubs. But, a lot has changed in the last 40+ years that is forcing wineries to reimagine their club programs. Consumer expectations are heightened. We hear this everywhere. Saying it again makes me feel like a broken record, but it’s important to think deeply about how this impacts a wine business. 

VineSpring's Approach to DTC Systems
VineSpring's Approach to DTC Systems

As a best-in-class DTC eCommerce and club management solution, we've helped hundreds of wineries launch, manage, and optimize their businesses online. Our goal is to offer you the best suite of systems possible. See what criteria we use measure the vendors that we integrate with.

VineSpring 3-Minute Challenge: Credit Card Decline Features
VineSpring 3-Minute Challenge: Credit Card Decline Features

A big challenge for subscription-based eCommerce is to make sure that you have the latest credit card information on file for your customers. VineSpring Payments (VSP) includes a card updater service powered by Stripe that runs behind the scenes to update cards and helps minimize the number of declines that come through when you charge.

How to Start an Online Store and Club to Sell During COVID-19
How to Start an Online Store and Club to Sell During COVID-19

With wineries, breweries, and other craft producers across the nation closing their doors to help stop the spread of COVID-19, many are now figuring out how to open their doors to online sales. We’ve helped hundreds of craft producers launch online storefronts and roll out successful club models since 2006. Here’s what we’ve learned along the way.

12 Steps For a Successful Corporate Gifting Campaign
12 Steps For a Successful Corporate Gifting Campaign

While it may seem early to start thinking of the holidays, now is the time to start thinking about corporate holiday gifting! Large companies and corporations start their holiday shopping early and you need to be prepared if you hope to win their business. Below I list a few quick and painless steps you need to take to launch your own program.







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