In this week’s roundup, VineSpring shows craft producers how to evaluate direct-to-consumer (DTC) systems to create an environment that perfectly fits their business needs. The pandemic sped up the wine industry’s adoption of technology and changed consumer behavior. Register for a live webinar that explores research data and stirs up conversations about how wineries can succeed in 2021. And lastly, a recent US federal court ruling is making DTC shipping more difficult for retailers.

An Approach to DTC Systems

Now is a great time to reevaluate your processes and see if the systems you have in place continue to meet your needs. Your DTC systems should help you stay organized, cut down on repetitive tasks, and free you up to do what you’re best at—make delicious wine and beer.

The Future of Wine: Changing Consumers, New Technologies

COVID was the great accelerator that propelled the wine industry towards more digitization, technology use, and new markets. Get a recap of the presentation from keynote speaker, Steve Brown, a business consultant and technologist, at the virtual Oregon Wine Symposium.

DTC Wine Shipping at All-Time High, Average Bottle Price at Historic Low

As mentioned in our recent article reviewing 2021 wine industry reports, we’ve seen a huge increase in DTC wine shipping while the average bottle price experienced a historic drop. This article explores that drop, what was behind it, and how wineries can appeal to new markets.

Join a Live Webinar: 2021 Wine Trends

Join wine industry experts from Silicon Valley Bank (SVB) and Assemblage Strategy Group to discuss the challenges and opportunities facing our industry in 2021. The webinar will be a mix of research, from SVB and Ekos, and conversations on how wineries can succeed this year.

US Courts Deliver Body Blows to Wine

At a time when consumers are ordering more wine online than ever before, the US federal appeals court made a ruling that will make shipping wine across state lines more challenging for retailers. This ruling puts a major blocker on those who want free trade in wine.

In this week’s roundup, Millennials are drinking wine but have other options too. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system no longer serves its purpose. Karl Storchmann thinks the wine industry should be more data-driven. Does a customer want to change an order? We can make it easy. And finally, this year is the driest on record in Central California.

VineSpring Quick Tips | Refunds and Voided Transactions

Did your customer change their mind about an order? VineSpring makes it easier than ever to cancel orders and process exchanges.

Weekly Roundup | Technology Drives the Future of Wine

In this week’s roundup, learn how emerging technologies drive the future of wine. Are you on TikTok? It’s the fastest-growing social media platform for wine enthusiasts. By leveraging technology, craft producers of all sizes are reducing the complexity of allocations and selling more. Wine drinkers are developing more diverse and sophisticated tastes. Learn which states have control boards for three-tier system sales. Meet Victoria Coleman and learn about her journey to become the first Black woman head winemaker in Napa. And finally, a sommelier association launches a platform to help Ukrainian refugees find work.

How Technology Can Power the Future of Allocations

Allocations managers live to delight their customers and work hard to provide them with flexibility and personalized options, but they often have the challenge of limited supply and high demand. Wineries have to simultaneously reward customer buying behaviors while making sure that they intelligently distribute the wine across all allocations members.

Leveraging Technology to Survive and Thrive

Winemaking has been long steeped in history and tradition. Knowledge is often passed through generations orally or with handwritten notes. But with rapid technology advances, the world is moving faster than ever before and has become more complex. Hand written notes will no longer cut it—wineries need to find a way to keep up with emerging technologies.

Weekly Roundup | The Subscription Model Just Works

In this week’s roundup, beer clubs can provide steady revenue and reward loyal customers. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop online and off. Discover VineSpring’s world-class customer support, and find out how new tactics such as subscriptions, partnerships, and social media direct sales can pay off big.

VineSpring Quick Tips | Experience a Different Kind of Customer Support

Never struggle to get help again. World-class customer service is included with your VineSpring subscription. If you ever need help, chat, call, or email us. You can always access our online support center with step by step instructions and helpful videos.

Weekly Roundup | Building Stronger Customer Relationships

In this week’s roundup, Rob McMillan talks about how to connect with younger consumers. Picking up the phone can form deeper relationships with your best clients. Check out the state of DTC beer sales in the Sovos ShipCompliant DTC Beer Report. How should you balance DTC and three-tier retail sales? Screen time fatigue is taking its toll on virtual tastings, and older, more affluent consumers drive growth in the US wine market.

Go Old School to Create an Extraordinary Customer Experience

In this age of Facebook, Instagram, and email campaigns, we often think that using the telephone to sell wine is somehow antiquated. Or that we will be irritating our customers by calling them. I’m here to say from experience, that the absolute opposite is true.

Weekly Roundup | Ups and Downs Ahead for Craft Producers

In this week’s roundup, customers strongly support businesses that take a stand for Ukraine’s resistance against Russia. Sean Sullivan has six tips for improving the wine industry. California’s drought worsens, reducing expected harvests. VineSpring helps Presqu’ile winery deliver top-notch customer experiences. Global wine consumption has been declining for decades, but there is good news in the wine industry too!

Weekly Roundup | Acceleration Towards a Digital Savvy Beverage Alcohol Industry

An Approach to DTC Systems

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The Future of Wine: Changing Consumers, New Technologies

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DTC Wine Shipping at All-Time High, Average Bottle Price at Historic Low

Read More

Join a Live Webinar: 2021 Wine Trends

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US Courts Deliver Body Blows to Wine

Read More