Craft Matters

In this week’s roundup, loosened restrictions are expected to make wine deliveries easier in New York and the Oregon wine industry continues its upward momentum. Consignment sales play a positive role for small producers and are being challenged by TTB. Craft breweries take a surprising turn by attracting a new consumer with non-alcoholic beer. Learn a few tips on how to craft your customer emails and watch a recorded webinar about an exciting new integration between Quickbooks and VineSpring.

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In this week’s roundup, we lay out a roadmap on how wineries can rewire their clubs to compete with elevated service levels seen outside of the industry. A digital marketing scorecard shines a light on how tech-savvy the wine industry is and Drizly uses its database to make drink predictions for the season ahead. Florida residents can now order and receive wine from out-of-state retailers and the Little Urban Winery puts the theory, “a rising tide lifts all boats,” into practice. 

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In this week’s roundup, allocated wineries excel at customer service but are held up with inefficiencies. What does the future look like? The wine industry has forever changed small Oregon towns and the grape harvest has officially begun in Napa. Craft brewer cans are getting larger for good reason and more people are pairing alcohol with their workouts. Lastly, Alabama is still on the brink of becoming the next state to allow beer and wine shipments.

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In this week’s roundup we explore compliance for small wineries, Pennsylvania’s recent progress in the wine industry, the importance of glassware in the tasting room, ways to rethink loyalty programs, and new trends in beer.

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In this week’s roundup, we highlight new and exciting changes for the VineSpring platform. Discover eight ways that your winery or brewery can take advantage of data and learn ways to increase club retention. TTB is offering a temporary voluntary disclosure program and the Supreme Court's Tennessee decision has the potential to dramatically change the US wine market. Lastly, read about how breweries can get one step ahead and start preparing for fall and winter seasonal releases during the summer months. 

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In this week’s roundup, we highlight K & M Wines and how VineSpring helped redefine their DTC process. State and Federal laws restrict auto-renewals in subscription services. Does your club comply? Summer may be slow but it’s the perfect time to prepare for the fourth quarter. TTB announces regulatory relief and Square gives tips on how brands can authentically share their story.

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In this week’s roundup, the recent Supreme Court ruling calls into question other restrictive rules imposed by states. Be transported back to childhood with the VineSpring team’s summer memories from the good old days. Nielsen explores a shift in consumer loyalty and booze companies use augmented reality to engage with consumers. Lastly, learn how you can take action to reduce risk in website compliance with the Americans with Disabilities Act.

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In this week’s roundup, industry and mainstream outlets give their analysis of a significant Supreme Court decision that could change the three-tier system for retailers. We share the knowledge we gained from working with hundreds of wineries to help wine clubs thrive this summer. California wine sales are up in 2018 and ShipCompliant, Wine Shipping, and FedEx are working together to provide more convenient shipping options for DTC wine buyers.

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When Donkey & Goat opened a tasting room and decided to expand their DTC channel, they went searching for a system that would maintain a central record for each club member. For flawless execution, they needed to provide the tasting room staff with the flexibility to handle transactions, take tips, and make customer notes.

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In this week’s roundup, we encourage you to take the SBV direct-to-consumer survey and highlight advances in wine technology. We take a look at how Precept Wine has achieved such substantial growth and explore emerging technologies in wine packaging. VineSpring hosts a training on allocations and we celebrate women in the wine industry.

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In this week’s roundup, we explore how wineries and breweries can increase their online sales by implementing automation and personalization, and give tips on engaging with wine consumers across multiple digital platforms. We listen to an interview with Paul Mabray on using tech and data in the wine industry, and look at what appeals to younger generations of wine buyers. Lastly, we review some proposed bills in Oregon that would affect the labeling out-of-state winemakers, and listen to brewery owners’ advice on how to open new taprooms.

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In this week’s roundup, we discuss how to build product pages that make visitors want to purchase, new changes to the California ABC Act, a bill advances to the Kentucky Senate that would allow DTC wine shipments, how shopping malls could be a perfect location for breweries, the states that buy the most booze, and the expansion of organic wine in a health-conscious marketplace.

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In this week’s roundup, we discuss how connecting with customers over the phone is still relevant in the digital age, Washington D.C.’s new sales tax rules for out-of-state and online wineries, learnings from this year’s Unified conference, a new app that connects wineries to customers, and how innovation is needed to satisfy emerging industry trends.

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In this week’s roundup, we explore the SVB report and how wineries can refocus their efforts, a recap of the Unified Wine and Grape Symposium, how to use data to heighten personalization and increase sales, how Yellow Tail conjured up customer engagement to boost their Super Bowl ad, and loosened restrictions on social media advertising in California.

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In this week’s roundup, we highlight the future of allocation and how technology can be leveraged to make them more efficient, the 2019 Direct to Consumer Wine Shipping Report, an updated version of the Wine DTV Vendor Matrix, false panics concerning millennials disinterest in wine, and expected results for the US Supreme Court ruling.

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In this week’s roundup, we explore how wineries and breweries can leverage their data, the wine-centric roots of Hispanics, what you can do to thrive in the future wine economy, how tasting rooms are transforming, a review of this year's biggest wine news, and the effects of the federal government shut down.

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In this week’s roundup, we review your DTC systems, the TTB shutdown, signs of a prosperous 2019, the hottest topics for the Wine Economist, the surge of wine sales investigations, and the rise of curious wine drinkers.

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In this week’s roundup, we examine the VineSpring 2018 Winery Benchmark Report, prepare for a possible TTB shutdown, recap 2018 industry updates, explore how wine has influenced the economic landscape, look at 2019 trends according to the experts, and review Napa’s goals for the next few years and the controversy surrounding them.

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