In this week’s roundup, learn how to enjoy a holiday celebration while seizing a sales opportunity. Rob McMillan gives his take on 2019 wine trends and a recent consumer insights survey shows what people want to see when shopping online for craft beverages. Digital marketing experts discuss how marketing automation has caused a shift in strategy for wineries. Nielsen survey results show that while people are drinking less beer, they are spending and caring more.
Read MoreThe end of October has been marked with flames in California. In the northern part of the state, Firefighters are pushing to contain the Kincade blaze that has threatened residents and businesses in Sonoma and beyond. In this week’s roundup, we’re sharing fire updates and helpful resources for those affected by the fires and for those who are looking for ways to support evacuees. Read on for other industry news and tips.
Read MoreIn this week’s roundup, VineSpring is asking you for your input; what was your most successful holiday campaign? Let us know for a chance to be featured in an upcoming article. Women are in the vast minority when it comes to winery ownership, but that could all be changing. See how industry members are using augmented reality to support wine sustainability. The latest SBV survey comes to a close, but not without a nail-biting finish. And lastly, learn how to pull your wine club from the middle ages and into the present to rival subscription services outside the wine industry.
Read MoreIn this week’s roundup, we highlight how wineries and breweries can prepare for the holidays and reel in profitable sales on Cyber Monday. Now that the Texas audit on Out-of-State Winery Direct permit holders has been going on for a month, wineries can get a better grasp on the scope. Join the Hit the Bottle podcast to discuss big data and how craft beverage producers can use it to make better business decisions. The shipping experience is highly influential in building customer loyalty; make sure it’s delightful. Lastly, California wineries don’t let the recent power outage slow them down.
Read MoreIn this week’s roundup, we share tips for crafting a successful corporate gifting campaign for an end-of-year revenue boost. This year’s Great American Beer Festival reveals new beer trends and those involved in making it legal to sell beer to-go at Texas breweries want to teach other states how they can work together to achieve legislature reform. Learn more about the Americans with Disabilities Act and what wineries can do to stay compliant. Sales Tax Nexus laws went into effect in 2018 but Texas, California and New York have made changes that craft producers should know about. Lastly, see if your winery possesses the traits that often go hand-in-hand with long term success.
Read MoreWhile it may seem early to start thinking of the holidays, now is the time to start thinking about corporate holiday gifting! Large companies and corporations start their holiday shopping early and you need to be prepared if you hope to win their business. Below I list a few quick and painless steps you need to take to launch your own program.
Read MoreIn this week’s roundup, consumer studies reveal how Americans shop for alcohol and how the US premium market has evolved. In the beer world, the Great American Beer Festival kicked off this week and reports show that the economic impact of craft breweries continue to rise. Last but not least, we show wineries and breweries how they can launch an email nurture series that will improve their overall business.
Read MoreIn this week's roundup, we feature a recording of the webinar that we held with the team at ShipCompliant on the topic of how to adopt DTC technology, affordably. We share how Matthiasson Wines uses VineSpring to grow their online sales and club memberships and Hit the Bottle Podcasts focuses on digital marketing strategies for wineries and breweries. The Texas ABC direct-shipping audit is in full swing; see an example list of questions you could be asked. And, done right, marketing automation can significantly boost revenue for wineries.
Read MoreIn this week’s roundup, VineSpring Senior Developer Matthew Fay, explains webhooks and how they can connect systems to deliver maximum efficiency and personalization. Napa County reports more winery visits than Use Permits and Hit the Bottle Podcast dishes out tips for DTC sales and marketing. Santa Barbara County is considering a new fee to fund marketing efforts. Is it worth it? And lastly, join next week’s live webinar with ShipCompliant and VineSpring to learn how to build an ideal DTC ecosystem without breaking the bank.
Read MoreIn this week’s roundup, loosened restrictions are expected to make wine deliveries easier in New York and the Oregon wine industry continues its upward momentum. Consignment sales play a positive role for small producers and are being challenged by TTB. Craft breweries take a surprising turn by attracting a new consumer with non-alcoholic beer. Learn a few tips on how to craft your customer emails and watch a recorded webinar about an exciting new integration between Quickbooks and VineSpring.
Read MoreWineGlass Marking developed an incredible integration between VineSpring and Quickbooks. With this integration, VineSpring clients have automatic transfers of orders and payments to Quickbooks Desktop for easy, accurate, and always up-to-date accounting.
Read MoreIn this week’s roundup, VineSpring announces its new, connected and customizable platform to the world. Customer loyalty is the crux to future revenue and hard seltzers gain go viral by capitalizing on trends and using the tax laws to their advantage. Out-of-state DTC shipping kicks off in Florida and Gen Z could be even more important for producers than Millennials.
Read MoreCraft industry technology is historically behind-the-times, leaving producers on their heels in their attempts to grow their business and improve the customer experience. The new VineSpring platform fixes that.
Read MoreIn this week’s roundup, watch a recorded webinar that will teach wineries and breweries best practices around creating and testing releases. Learn how to stand out online in a sea of competition and find the right balance for your social posting. 2019 is more than halfway over; what predictions were right in this year’s Direct-to-Consumer Wine Shipping Report? Lastly, sales data reveals that Generation X has huge buying potential in the wine market as long as wineries can remain authentic.
Read MoreWhen you only release once or twice a year, it can be challenging to remember all of the pieces that go into the launch. We are here to help! Watch our recorded webinar and learn best practices for creating and testing releases.
Read MoreIn this week’s roundup, we lay out a roadmap on how wineries can rewire their clubs to compete with elevated service levels seen outside of the industry. A digital marketing scorecard shines a light on how tech-savvy the wine industry is and Drizly uses its database to make drink predictions for the season ahead. Florida residents can now order and receive wine from out-of-state retailers and the Little Urban Winery puts the theory, “a rising tide lifts all boats,” into practice.
Read MoreIn this week’s roundup, allocated wineries excel at customer service but are held up with inefficiencies. What does the future look like? The wine industry has forever changed small Oregon towns and the grape harvest has officially begun in Napa. Craft brewer cans are getting larger for good reason and more people are pairing alcohol with their workouts. Lastly, Alabama is still on the brink of becoming the next state to allow beer and wine shipments.
Read MoreCustomers are the center of your world and each of you has your own, special formula to make customers feel valued. Highly-allocated wineries seem to represent the pinnacle of this focus. Why mess with this seeming perfection? It’s stunningly inefficient.
Read MoreIn this week’s roundup, we recap the recent Tennessee Supreme Court case and what it means for the future of wine shipping. Premium private label brands are on the rise and AR gives brands a unique way to connect with consumers. If you ship into Texas, get ready;Texas plans to do an audit on out-of-state wine shippers. In the beer world, sales are up for small and independent craft brewers and spiked seltzers are giving the country’s top beers a run for their money.
Read MoreChances are, no matter how busy you’ve been this summer, you still caught wind of the recent Supreme Court case Tennessee Wine & Spirits Retailers Association v. Thomas. Both industry and mainstream publications have been writing about the outcome of this case for weeks. We poured through recent articles in an effort to summarize what the verdict of this case means for wineries and how it could shape the future of wine shipping.
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