Weekly Roundup | AlcBev Industry Prevails in a Challenging Year
In this week’s roundup, a recorded webinar teaches wineries how to market their products year-round and connect with customers on an emotional level. Napa Valley Vintners invest in diversity and wineries worldwide prevail in a challenging year. The pandemic unlocks potential in alternative wine packaging. The smoke that is engulfing the nation is a concern to grape growers but there is hope it won’t be detectable. And lastly, watch VineSpring’s latest webinar recording with Avalara to hear two experts discuss DTC shipping and give real-life examples.
How to Use Seasonal Marketing to Grow Your Wine Brand Webinar
Done right, your wine marketing should remind people that your beverages belong in their shopping carts and in their homes to help create the moments that make life so special. In this webinar, you’ll learn how to reach the right audience, make the most out of the holidays, and sell more wine.
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Napa Valley Vintners Makes Historic $1 Million Commitment to Increase Diversity in Wine Industry
Recent events have brought attention to the wine industry’s lack of diversity. To combat this, Napa Valley Vintners committed to increasing diversity in wine by investing more than $1 million dollars in new scholarship programs and mentorships. They hope to increase diversity, inclusion, and opportunity for all in the wine industry.
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2020 Wine Harvest May Be Most Troubled Ever, But That Doesn’t Mean Great Wines Won’t Emerge
2020 has been challenging for many reasons. But despite all of the hoops that wineries have been jumping through this year, many great wines are expected to emerge. Get an overview of the top wine regions, the difficulties they are facing, and the hopeful outcomes.
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Pandemic Unlocking Growing Opportunity for Alternative Wine Formats In US And Canada
You may have heard the phrase, “Never let a crisis go to waste.” That seems to be the sentiment with alternative wine packaging during the COVID-19 crisis. Consumer’s attitudes towards non-standard wine packaging, like cans and boxes, are continuing to gain momentum. While this trend is only in the beginning stages, it’s expected to grow.
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Lingering Smoke is a Concern in the Wine Business
As if wildfires weren’t enough, wineries also need to worry about the smoke that comes from those fires and if it will affect their grapes. Smoke taint often isn’t detectable until the fermentation process or even the aging process. Learn more about the dangers of smoke taint and what your options are.
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Between Two Beverage Alcohol Experts: DTC Shipping Compliance 101
VineSpring CEO, Chris Towt, was joined by Avalara for Beverage Alcohol GM, Jeff Carroll to discuss DTC shipping basics in a webinar earlier this week. Topics included important state and federal requirements around licensing, registrations, and taxation. Watch the recording to hear a few real-life examples and expert advice on how to manage compliance.
