Tools to Customize Your eCommerce Store

One of the challenges we often hear from craft producers has to do with their website and online store. Wineries and breweries spend a lot of time and money creating an online experience that is an extension of their tasting room experience. The challenge is that websites and eCommerce stores often live on two different platforms, which makes it difficult to mimic the same experience on two different systems.

Producers often end up with two options for selling online—either an incongruent experience for customers or a ton of time and effort spent customizing the store. Once the store is set up, someone has to manage and monitor all of that customization as the platforms evolve. It can become quite a headache.

I expect many of you are nodding your head as you read this and for you, I have good news!

VineSpring just made it even easier than before to customize your eCommerce store. Our new and improved plugins (or for you developers out there, Javascript Components), built on our brand new storefront, vastly improve the flexibility of the online store for craft beverage producers. Now, wineries, breweries, distilleries, and cideries using VineSpring can customize any part of the eCommerce and club management experience on their website. Ultimately, your store can now seamlessly become part of your website.

With the greater ability to customize the storefront, the customer experience can now be tailored to…

Create a unique order page, specifically for tasting room visitors.
Personalize their site and store experience for their most valuable customers to present the hand-pick allocations for that customer.
Ensure the colors and fonts are the exact same from the homepage through to the sales confirmation.
Feature parts of your store, such as your products, anywhere. There are no restrictions on where things can live or how they display.

VineSpring’s plugins also satisfy a number of different requirements imposed on eCommerce sites such as:

ADA Compliance: VineSpring stores are ADA compliant out of the box with the new plugins.

PCI Compliance: With our recent enhancements, we’ve eliminated any PCI compliance burden and directly tokenize, in-browser, customers’ credit card information to ensure customer’s credit card information is handled with utmost security.

Mobile Responsiveness: Our plugins are mobile-friendly and allow VineSpring clients to customize safely, securely, and without limitations.

With these improvements, we’re working to usher in a new era of custom online subscription commerce. The improved flexibility of our platform is intended to allow craft beverage producers the ability to extend the tasting room experience to their customers and delight club and allocation members to support business growth.

If you’re a VineSpring client and you want more information, you can find additional documentation about our new plugins below, or feel free to email, call or chat us. We also encourage you to share this post with your web designer, if you have one. It’s possible there are easy improvements to be made to your site and store as a result of these new tools.