Weekly Roundup | Is Direct-to-Consumer the New Normal?
In this week’s roundup, breweries are starting to follow wineries’ lead and roll out profitable allocations programs. Learn six simple ways you can improve your winery’s website and get marketing advice for Q4. Winemakers discuss how climate change has affected their businesses and how they’re adapting. Listen to an interview with VineSpring co-founder, Chris Towt on Hit the Bottle podcast where he gives insights into how crafty producers are using technology.
Lucrative Lessons from the Wine Industry: Boosting Beer Sales with Allocations
Wineries aren’t the only businesses that can thrive with allocations. Breweries are also seeing allocations as an easy way to offer products to specific members in limited quantities and within designated timeframes. In this article, VineSpring co-founder, Chris Towt, shares his ideas on how breweries can successfully implement allocations.
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Six Easy Ways to Improve a Winery Website
What delights and annoys people about winery websites the most? A survey exposes common faults and the six easiest ways to improve your website and encourage customers to engage digitally.
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Rising From the Ashes: Q4 Marketing Recommendations
It’s been a tough year and it’s not over yet. How can you continue to market your business while being culturally sensitive yet faithful to your brand? Read this article to help you adjust your messaging and finish off the year strong.
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How Wine Country is Adapting to Climate Change
Droughts, floods, fires, smoke taint, and earlier and earlier harvests have plagued wine country. See how wineries are learning to cope and adapt to the continuously changing landscape and still provide a pleasant experience for their customers.
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Simplifying DTC in the Wine Biz | Hit the Bottle Podcast
The wine industry hasn’t historically been fast to adopt new technologies. That is until COVID-19 hit and forced many wineries and other craft producers to embrace digital marketing and DTC online sales. Listen to this episode of Hit the Bottle podcast to hear insights from VineSpring’s co-founder, Chris Towt.
