In this week’s roundup, make the first online impression of your business a positive one. Sovos ShipCompliant releases the Direct-to-Consumer (DTC) Wine Shipping Report—see the highlights. The 2021 DTC vendor flywheel is released and is impacted by events in 2020. A first-of-its-kind study reveals how influential virtual interactions are for wine purchases. Lastly, discover a hidden factor that is boosting online purchases.

Good UX Promises Craft Producers a Great First Impression

Many first impressions of your business begin with a visit to your website, especially in today’s environment. This makes a positive user experience (UX) critical. Learn what good UX looks like, what the benefits are, and recommendations specific to the beverage alcohol industry.

2021 DTC Vendor Flywheel

For the past few years, Paul Mabray has been developing a yearly DTC Vendor Flywheel and last year’s version was aptly themed “Digital Transformation (Why and How to Start—NOW.)” See how the events of 2020 have impacted the 2021 DTC ecosystem.

6 Highlights from the 2021 Direct-to-Consumer Wine Shipping Report

The 2021 DTC Wine Shipping Report is packed full of wine industry data, trends, and insights. Get a quick overview of the six biggest takeaways from this year’s report, including huge shifts in year-over-year DTC shipment volume and average price per bottle.

The Influence of Virtual Reality Wine Tourism on Purchase Intention–A First-of-its-kind Study in our New Virtual World

Virtual tastings and virtual reality tours have been a few of the ways wineries are adapting to a new way of life during the pandemic. A recent study examines how these virtual activities influence wine purchasing.

The Hidden Factor That Will Further Boost Winery DTC Shipments

Winery shipments increased in 2020 but the average price per bottle shipped dropped. Retailers also saw sizable increases of DTC shipping orders, greatly expanding the total universe of new online wine buyers. The big question is: will these trends continue?