In this week’s roundup, we explore why investing in subscription clubs is excellent for business, what the American wine consumer looks like in 2018, predictions for the year ahead, a regulatory roundup of new California laws, and what the customer experience is really all about.
Read MoreIn this week’s roundup, we examine your last chance to implement a holiday corporate gifting program, the all-new Wholesale Laws for Wineries portal, an important court decision for wine shipping, the onslaught of consumer data, and new rules for wineries in Napa.
Read MoreIn this week’s roundup, we delve into how to attract new members to your wine club and keep them coming back for more, the strength of DTC in today’s economy, six groups of wine consumers, benefits of the subscription model, and consumer’s preference for online shopping versus brick and mortar over the holiday season.
Read MoreIn the week’s roundup, we meet a VineSpring software developer, look into TTB’s goals and how they will affect your business, discuss ways to stand out in a sea of emails, learn how to build wine packages for private events, and dive into Google Analytics to gain valuable business insight.
Read MoreIn this week’s roundup, we explore how to show customer appreciation while boosting holidays sales, the 2018 Wine Harvest Report results, the recently issued TTB circular regarding trade practices, the final Compliance Workshop in Monterey, and how to know if your winery website is ADA compliant.
Read MoreIn this week’s roundup, we examine how to boost holiday sales through December, tips for launching an inaugural wine program, how to do holiday marketing on a limited budget, tips for delighting your members, and the possibility of a change the three-tier system.
Read MoreIn this week’s roundup, we examine how to create a successful corporate gift campaign, continued confusion over compliance rules in Colorado, a new wine app in the Santa Cruz Mountain region, millennials health-conscious wine preferences, and differentiating your winery.
Read MoreIn this week’s roundup, we check out tips for holiday promotions, Colorado’s emergency changes, the lifetime value of wine club members, the emergence of Generation Alpha, and CIATTI’s latest Global Bulk Wine Market Report.
Read MoreIn this week’s roundup, we explore the steps it takes to launch a profitable Cyber Monday promotion, a recent increase in DTC shipments, new rules in Colorado for remote sellers, ways to met customer expectations when tasting room traffic is decreasing, and the importance of the language you use to describe the people who visit your winery.
Read MoreIn this week’s roundup, we explore a record harvest year in California, how to migrate your data to a new eCommerce system without the hassle, an influencer marketing event you don’t want to miss, relaxed regulation on California social media, and a “Catch 22” rule that has marketers and MailChimp butting heads.
Read MoreIn this week’s roundup, we look into ways to recognize and reward your brand’s biggest fans, the industry’s numerous reinvented wheels, a new ruling in Michigan against discriminatory DTC shipping laws, what Napa winemakers really worry about, and the underbelly of expanding your brand.
Read MoreIt seems the beverage alcohol industry has inadvertently made room for all of our reinvented eCommerce wheels to coexist. But are all of these choices truly better, smarter, or different? I don’t think so. We can do better.
Read MoreIn this week’s roundup, we look into the 2018 Compliance Workshop with several stops around California, how to keep up with the evolving wine buyer, tips for email marketing in a social media savvy world, a rise in wine sales and volume, and Oregon’s continued momentum in the industry.
Read MoreIn this week’s roundup, we dive into the emergence of DTC as a mainstream channel, an interview with a VineSpring customer support guru, personalization in luxury retail, proposed label changes in Willamette Valley, and rising domestic wine sales.
Read MoreIn this week’s roundup, we discuss the upcoming WINE WOMEN’s Holistic Marketing event, the recent VineSpring mountain retreat, the staying power of wine in cans, surprising U.S. wine sales facts, and ongoing regulation concerns for brewers.
Read MoreIn this week’s roundup, we explore the guidelines for selecting bookkeeping software for your winery, if Sonoma has reached its peak, ideas for how to get started with email marketing, rethinking eCommerce and storefront customization, and how money could be hurting wine.
Read MoreIn this week’s roundup, we uncover a compliance solution for your winery, four things that will improve conversion rates, a simplification for DTC regulations in Pennsylvania, swanky tasting rooms that appeal to millennials, and a study that shows how kindness can trump winery reputation.
Read MoreIn this week’s roundup, we explore how you can prepare for the newest DTC state, the impact of wine on global and local landscapes, the wine harvest kickoff in Sonoma and Napa, a new nonprofit that aims to support women in the wine and spirits industry, and the steady growth of U.S. wine sales.
Read MoreIn this week’s roundup, we explore how to connect with wine consumers digitally, California’s Prop 65, how to keep up with the communication evolution, Cabernet’s climb to America’s favorite grape, and sustainable vineyards in Oregon.
Read MoreIn this week’s roundup, we discuss VineSpring’s expanding team, how California vineyards have been spared in the wildfires so far, the latest wine sales growth trends, new sales taxes in Iowa and Minnesota, and a petition to make white wine the newest emoji.
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