Many first impressions of your winery will begin with how a visitor experiences your website, which makes a positive user experience (UX) critical.
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In the age of Amazon single-click ordering, consumers are accustomed to a super simple online shopping experience. And while more wineries are selling online, many of their websites have unattractive, clunky product pages that turn off potential customers. That needs to change.
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Consumers spent billions on Direct-to-Consumer (DTC) wine shipments in 2018, and according to the Silicon Valley Bank Report, DTC sales make up 61 percent of the average family winery’s revenue today. Thankfully, with a few simple tweaks, you can serve up an online shopping experience practically tailor-made to your customer’s needs—and streamline your winery’s or brewery’s marketing efforts in the process.
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With wineries, breweries, and other craft producers across the nation closing their doors to help stop the spread of COVID-19, many are now figuring out how to open their doors to online sales. We’ve helped hundreds of craft producers launch online storefronts and roll out successful club models since 2006. Here’s what we’ve learned along the way.
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In this week’s roundup, we examine how to create a successful corporate gift campaign, continued confusion over compliance rules in Colorado, a new wine app in the Santa Cruz Mountain region, millennials health-conscious wine preferences, and differentiating your winery.
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Vin Agency is a creative agency that is as passionate about design as they are about fine wine. It's their mission to bring the stories behind the wine alive with custom-tailored solutions. We asked Vin to share their take on branding and how they communicate visual identities to enhance the customer experience.
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When it comes to UX for wineries, consider your website and online store an extension of your tasting room. Learn from these examples.
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When designing your winery's website, there are several things you can do to stand out and delight your customers.
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