In this week’s roundup, we delve into how to attract new members to your wine club and keep them coming back for more, the strength of DTC in today’s economy, six groups of wine consumers, benefits of the subscription model, and consumer’s preference for online shopping versus brick and mortar over the holiday season.

How To Attract Wine Club Members

As the New Year approaches, it's time to start thinking about how you can grow your wine club and make DTC a more substantial revenue channel. In this post, we go into detail on how to think more deeply about your wine club strategy and make 2019 your most profitable year yet.

The Unstoppable Rise Of Direct-to-consumer Wine Selling

US wineries are increasingly using DTC sales to cut out the middlemen and make sales not just in their neighborhood, but across the country. It’s easy to see why. For the producer, the DTC channel brings in better profit margins, widens the market, and allows wineries to build and maintain relationships for repeat business. But don’t feel too bad for wholesalers and retailers, so far there is no sign of sales cannibalism.

The US Wine Market: Six Consumer Groups

With 84 million regular wine drinkers, the U.S. market has a wide range of consumers. Wine Intelligence bucketed US consumers into six distinct segments that outline their general spending, preference, and behavior patterns. Which types of consumers should your winery be targeting?

Is a Subscription Model In Your Company's Future? It Had Better Be!

In this day-in-age, almost any business can create their own subscription model. Subscriptions provide businesses with a scalable structure that’s easy to run and guarantees recurring revenue. If you haven’t already started exploring the subscription model, why not?

Black Friday: Online Neck & Neck With Brick & Mortar

While online sales soar, the thrill of Black Friday brick and mortar bargains is still a draw for many consumers. A survey put on by the National Retail Federation shows that just as many consumers plan on going to department stores as plan on doing some of their shopping online.